BMA Colorado Gold Key Entries

BMA Colorado 2011 GOLD Key Award Winners

This years Gold Key Awards video entitled “On the Hunt” with “Bartholomew M. Ashworth” (BMA) was produced by the LIGHTGROUP to coincide with the “Displaying the Best” Gold Key theme created by Ripcord. Click here to view the video.

Best of Show

Digital Marketing: Mobile marketing Innovative Touch Points
Qwest

Best Creative

B2B Self-Promotion: Campaign (series of communications) Cohn Gives Back to "The Power of 10"
Cohn Marketing

Best Results

Direct Mail: Single piece. Printed only, flat or dimensional. B&W or color. Regal Entertainment Corporate Box Office - Summer Direct Mail Campaign
ResponsePoint
Client: Regal Entertainment Group

Best Strategy

Digital Marketing: Integrated Online Campaign (minimum of 3 different digital medias) Integrated Lifecycle Marketing Program
Qwest

Best Production

Digital Marketing: Website - $25,001 - $50,000 Media Delivery for Level 3 Delivers
Carbon8
Client: Level 3 Communications

Gold Key Awards

A1: Total B2B Campaigns: Campaigns for which production and media costs exceeded $250,000 during a 12-month period Avaya YES Campaign
Faction Media
Client: Avaya
A2: Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period Schrader TPMS Made Simple Campaign
Leopard
Client: Schrader
C1: Single B2B Advertisements: Print ad (fractional, full-page or spreads) Are your patients made of plastic?
Griff/SMC, Inc.
Client: Amedica Corporation
D04: Digital Marketing: Website - $25,001 - $50,000 Media Delivery for Level 3 Delivers
Carbon8
Client: Level 3 Communications
D12: Digital Marketing: Integrated Online Campaign (minimum of 3 different digital medias) Integrated Lifecycle Marketing Program
Qwest
D13: Digital Marketing: Mobile marketing Innovative Touch Points
Qwest
D15: Digital Marketing: Pay-per-click (campaign) SEM Success for Qwest Business
iCrossing
Client: Qwest
F1: Social Media: Facebook page/tab Flowers for Moms
Burns Marketing Communications
Client: Nurse-Family Partnership
F1: Social Media: Facebook page/tab The Noerr Programs: Santa Goes Social
Cohn Marketing
Client: The Noerr Programs
F8: Social Media: Integrated social media campaign (must integrate 3 or more social media channels) Johnny Lee Ross: Powered by Qwest Business
Qwest
I3: Branding or Re-Branding: Corporate Identification Program picoSpin From the Ground Up
Carbon8
Client: picoSpin, LLC
J2: Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs Carbomedics Top Hat® Comparison Brochures
Armada Medical Marketing
Client: Sorin Group, Heart Valves Business Unit
J2: Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs Guildford Town Centre - Development Brochure
Cohn Marketing
Client: Ivanhoe Cambridge/Guildford Town Centre
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W or color. Regal Entertainment Corporate Box Office - Summer Direct Mail Campaign
ResponsePoint
Client: Regal Entertainment Group
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W or color. Regal Entertainment Group Corporate Box Office - Holiday Direct Mail Campaign
ResponsePoint
Client: Regal Entertainment Group
K2: Direct Mail: Campaigns or two or more mailings, flat or dimensional. B&W or color. Avaya Flare Direct Campaign
Faction Media
Client: Avaya
L1: Promotional Product Material: Product packaging or design Largest Broncos jersey ever fabricated is worn by 26 ft tall Anubis to support the Denver Art Museum's King Tut
Harmonic Media
Client: Arts & Exhibitions International
L2: Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits. Avaya Flare Sales Enablement Kit
Faction Media
Client: Avaya
M2: Public Relations: Single PR effort HealthSource Colorado, Turning a New Insurance Offering into a Story
Linhart PR
Client: UnitedHealthcare
N2: Trade Show or On-Premise Exhibits / Displays: Large exhibits, 10x40 (inline or large island / peninsula exhibits) Synergetics Inc. Custom Exhibit for the American Academy of Opthomology
PG Exhibits
Client: Synergetics Inc.
N2: Trade Show or On-Premise Exhibits / Displays: Large exhibits, 10x40 (inline or large island / peninsula exhibits) Ice-O-Matic New Custom Exhibit for the National Restaurant Association Show
PG Exhibits
Client: Ice-O-Matic
N3: Trade Show or On-Premise Exhibits / Displays: Permanent on-premise exhibit (one-site or multiple locations) Xcel Energy 1800 Larimer Lobby
PG Exhibits
Client: Xcel Energy
P2: B2B Self-Promotion: Campaign (series of communications) Napkin Mailer
AOR, Inc
P2: B2B Self-Promotion: Campaign (series of communications) Cohn Gives Back to "The Power of 10"
Cohn Marketing

Silver Key Awards

A2: Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period Chaos Calls Conference Promotions
The Creative Alliance
Client: PhoCusWright, Inc
A3: Total B2B Campaigns: Campaigns for which production and media costs are less than $50,000 during a 12-month period TW Telecom Customer Service Direct Campaign
Faction Media
Client: TW Telecom
C2: Single B2B Advertisements: TV, radio or outdoor ad "The Spark" TV - Loans
Bellco Credit Union
D05: Digital Marketing: Website - $50,000+ Turning shoppers into buyers
Burns Marketing Communications
Client: WebCollage
D05: Digital Marketing: Website - $50,000+ Comcast Spotlight Website
Faction Media
Client: Comcast Spotlight
D07: Digital Marketing: Banner advertising Avaya Brand Banner Campaign
Faction Media
Client: Avaya
D12: Digital Marketing: Integrated Online Campaign (minimum of 3 different digital medias) Gates Fluid Power Lead Generation and Engagement Program
90octane
Client: Gates Corporation
D13: Digital Marketing: Mobile marketing I have an App for That - SIP Trunking ROI Calculator
Carbon8
Client: Level 3 Communications
D17: Digital Marketing: SEO - corporate website Comcast Spotlight Corporate SEO
Faction Media
Client: Comcast Spotlight
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.) IBM POWER7 Power your planet story video
Leopard
Client: IBM POWER7
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.) "Local Search Traffic" Interactive Video
LIGHTGROUP
Client: Location 3 Media
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.) E Gifting Multimedia Presentation
Moxie Media Group
Client: First Data Company
E3: Multimedia and Video Presentations: Training presentations Buick GMC "Premium Experience"
Takeda Entertainment, Inc.
Client: BI Worldwide
F8: Social Media: Integrated social media campaign (must integrate 3 or more social media channels) How Social Media Has Changed the Way InfoPrint Solutions' Does Business
Breakaway Communications
Client: InfoPrint Solutions
G: Annual Reports R.W. Beck 2009 Annual Report
ripcord, llc.
Client: R.W. Beck
H1: Newsletters / Magazines: External newsletter/magazine THOR Advantage
THOR, Inc.
K2: Direct Mail: Campaigns or two or more mailings, flat or dimensional. B&W or color. HP Strengthen Your Core
AOR, Inc
Client: Avnet, Inc.
L2: Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits. BreathTek® UBT Laboratory Partner Look Book
Armada Medical Marketing
Client: Otsuka America Pharmaceutical, Inc.
M2: Public Relations: Single PR effort OPXBIO Scores on PR
Cohn Marketing
Client: OPXBIO
N1: Trade Show or On-Premise Exhibits / Displays: Small exhibits, 10x10 to 10x20 (typically in-line or linear exhibits) Garmat USA / Trade Show Exhibit
Toast & Jam
Client: Garmat USA
N2: Trade Show or On-Premise Exhibits / Displays: Large exhibits, 10x40 (inline or large island / peninsula exhibits) Avaya VoiceCon Trade Show
Faction Media
Client: Avaya
N2: Trade Show or On-Premise Exhibits / Displays: Large exhibits, 10x40 (inline or large island / peninsula exhibits) TMobile Washingtion DC 4G Conference
Harmonic Media, Inc.
Client: Peak Creative Media
N4: Trade Show or On-Premise Exhibits / Displays: Rolling/transportable exhibits EAA AirVenture air and trade show exhibit
Jeppesen
P1: B2B Self-Promotion: Single communication Gates Fluid Power--Global Marketing Hand-in-Hand Book
Gates Corporation, Worldwide Fluid Power Division
Q: Potpourri Gates Fluid Power--"Crusade for Cash" Sales Incentive Program
Gates Corporation, Worldwide Fluid Power Division
Q: Potpourri Gates Fluid Power / Kaman Industrial Technologies--Partnership Campaign
Gates Corporation, Worldwide Fluid Power Division
Q: Potpourri Gates Fluid Power / Motion Industries--Partnership Campaign
Gates Corporation, Worldwide Fluid Power Division