Business to Business Marketing Certification
Professional B2B marketing certification is offered by The Business Marketing Institute (BMI) specialists in training and certification systems. BMI provides three online modules leading to B-to-B marketing certification: Marketing Skills Assessment (MS/A), Marketing Skills Builder (MS/B) and Marketing Skills Certification (MS/C).
The multi-module program emphasizes business-to-business promotional tactics. The Marketing Skills Assessment module measures the B2B marketing manager’s background knowledge, skill levels, and overall competency. The Marketing Skills Builder is a personalized training program, custom-developed from the results obtained in the Skills Assessment Module. The Marketing Skills Certification tests and certifies the marketing manager’s knowledge and skills. Although both Marketing Skills Assessment and Marketing Skills Builder modules are study and practice tools used in preparation for the MSC examination, test-takers may take the certification exam without prior use of the MSA/MSB tools.
BMI also offers a comprehensive desktop reference and study guide, The Marketing Manager’s Handbook.
For a free demo and more information on the BMI program, go to the BMI web site, http://www.businessmarketinginstitute.com/.
Frequently asked questions about certification.
Why did BMA implement these new approaches to training and certification?
Working with organizations such as BMI and the CMO Council gives BMA members more choices for professional development. Previously, BMA only offered a certification program. Now BMA can now offer our members the availability of skills assessment, skills building, and training in broader marketing areas.
How do we register for the various training and certification programs?
These expanded programs are offered by organizations other than BMA. You should contact the specific sponsoring organization for specific program details and registration information.
I have obtained my CBC certification from BMA. Can I still use the CBC designation?
Yes, you can. Although that certification program has been replaced by new offerings, the CBC designation still has a well-earned reputation for designating mastery of b-to-b marcom skills, and BMA members who have earned this qualification may continue to use it as a mark of professional excellence.