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5/4/2009 - 3 Ways email Marketing Can Help your Business During a Down Economy
The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2008, email marketing returned about $45 for every dollar invested, the highest of all the marketing channels out there. Consider these three tips as well:1. Use email to reduce other costs.
On top of being cost-effective, email can help cut costs elsewhere. Look at what you're currently printing -- holiday cards, birthday postcards, invitations -- and ask yourself, "Could this be emailed instead?"
2. Use email to get valuable information.
Some of the most valuable statistics to watch are the response numbers that roll in after you send a campaign. A dedicated review of 'em will help you and your team spot effective offers, stand-out content or subscribers who'd likely respond well to follow-up.
3. Use email to build brand loyalty.
With regular email campaigns, you've already got an easy, friendly way to remind your subscribers why they know and love you. In your emails, make a point to highlight your brand's best qualities. Reward your most loyal customers with a discount, a whitepaper or a special invitation to your holiday party.
This email tip of the month was brought to you by BMA Colorado's email partner, emma. emma is a unique Web-based email marketing and communications service helping more than 20,000 small and midsize businesses, agencies and designers manage their email campaigns and online surveys in style. Learn more by visiting www.myemma.com or stopping by our Denver office, located at 2406 West 32nd Ave, Suite. D. Cheers!
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3 Ways email Marketing Can Help your Business During a Down Economy
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