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1/1/2010 - Another Benefit of Belonging to BMA...
BMA’s basic tenet is outstanding education, networking and professional development.
A priceless benefit to BMA Colorado members is access to a full treasure chest of articles and white papers on BMA’s national website (www.marketing.org) The B2B-centric knowledge center is the perfect place for marketers seeking experiential marketing insights on what works and what doesn’t.
The national BMA site contains 24 separate categories written by highly respected B2B marketers that cover such topics as:
• Agency Best Practices
• Branding
• CRM
• Intellectual Property
• Strategy/Positioning
Industry Surveys and Market Research topics cover:
• Salary
• Trade Show Trends
• Budget Allocation
• Agency Compensation
• Project Costs
These resources are a great secondary research tool and are easy to access. Simply visit www.marketing.org and enter (1) your user name: five digit member plus (2) your password: first letter of your first name in caps—followed by your last name. If you have forgotten your membership number, click on the national website link to have them send it to you. It’s that easy!
And – if you are not a member of BMA yet, now is the time to consider it!
Read These Other January 2010 ArticlesBMA January Dinner Presentation & Afternoon Workshop
BMA January Breakfast Roundtable
Another Benefit of Belonging to BMA...
New and Renewing Members for January 2010
Ask Emma: Four ideas to kick-start your email marketing in 2010