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6/4/2009 - Ask Emma: Quick Tips on Email Marketing
How can I spruce up my subject line?
The subject line is often your one chance to convince a reader to stop and read rather than move on or delete. Consider these tips:
1. Generic medicine = good. Generic subject lines = bad.
Even if your campaigns are recurring, like a monthly newsletter, each one, and its content, is unique. Make sure you introduce your fresh newsletter content with an equally fresh subject line.2. Identify yourself.
Your subject line is another form of identification for your email, and that in the split second you have to grab a reader’s eye, having your name (or your connection to the reader) in the mix may do the trick.3. Inform, but also entice.
If your subject line is too vague, your readers might not feel any urgency to open it. Too descriptive, and they may not feel the need to read more. In other words, give your subject line some real meat, but save a little juice for the content inside. Okay, no more food analogies.For more tips and examples, plus a list of words that might get your email caught in spam filters, read the full article from the Ask Emma series.Read These Other June 2009 Articles
Ask Emma: Quick Tips on Email Marketing
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