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12/1/2009 - BMA Colorado December Breakfast Program
BMA Colorado December Breakfast Program
BMA Colorado December Keynote in Conjunction with the DU Marketing Roundtable
December is a busy month, so BMA Colorado has partnered with the DU Marketing Roundtable to present our monthly keynote at the University of Denver, rather than our traditional lunch or dinner venue. Please join us for our December 4th breakfast presentation: Get Behind the Wheel: New Techniques for Driving Customer Loyalty
With the tug-of-war many companies face over marketing budget and resources, value-add programs are capturing more attention. InfoPrint has successfully put together a data-driven marketing program that integrates both online and offline efforts to create a unified look, feel and message for their customers. Different from customer segmenting, data-driven marketing gives B2B marketers the ability to deliver more meaningful and relevant messages that grow loyalty and continue to drive brand awareness. The result? InfoPrint’s customers such as Sinclair Oil and CSG are experiencing phenomenal results that start at 25% improved response and up. Register today and learn:
- Best practices for improving marketing ROI/ROMI
- Ideas and examples for integrating online and offline marketing
- Real-world proof points that show how to use new tactics to generate incremental revenue
Meet the Speakers:
Lee Gallagher, Manager, Direct Marketing Solutions
InfoPrint TransPromo Solutions consist of a team of marketing analytics, direct marketing and consulting professionals who leverage existing data to drive future marketing campaigns. Lee Gallagher delivers the marketing, sales enablement, research, press and pilots necessary for the success of the solution. His work has been discussed in the Wall Street Journal, Business Week, and MSNBC. Gallagher remains a regular contributor for DM News and other industry-specific publication. In addition, he has written various white papers and articles and authors an independent blog (http://www.transpromo-live.com/) that includes an open discussion on TransPromo. He continues to consult on improving the customer experience through multi-channel integration including social media and personalization.
Sandra Zoratti, Vice President, Global Solutions Marketing
Sandra Zoratti holds responsibility for strategic marketing planning, key account relationships and new business development for InfoPrint. She currently leads a new Precision Promotion initiative with the CMO Council to drive market adoption and use of TransPromo practices—the integration of database-driven, print-on-demand color technology with more targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromotional demand-generation programs have proven highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.
*InfoPrint is an IBM | Ricoh joint venture
Event Information
When:
Friday, December 4, 2009
7:30 am Sign-in and Networking
8:00 – 9:30 am Breakfast and Presentation
Where:
University of Denver
Craig Hall
2148 S. High Street
Denver, CO 80208
FREE Parking:
Lots 301 or 302 recommended ($1/hour)
Free street parking also available
Price:
Breakfast
$25 for BMA members
$39 for Not-yet members
$20 for Full-time students
Register Online:
http://www.bmacolorado.org//
Email: registration@bmacolorado.org
Phone: 303.607.9957
Fax: 303-969-8320
Deadline:
Wednesday, December 2, 2009
- To save time, use BMA’s secure online registration at http://www.bmacolorado.org//.
- MasterCard, Visa or AMEX card number is required to hold reservations.
For more information, visit http://www.bmacolorado.org//.
Read These Other December 2009 ArticlesNew and Renewing Members for December 2009
Another Benefit of Belonging to BMA...
December 2009 Book Review: The New Rules of Marketing
December 2009 Article: Harnessing The Power of Social Media
December 2009 Article: B2B Marketers Tuning Into Video
BMA Colorado December Breakfast Program