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1/1/2010 - BMA January Breakfast Roundtable
Resonate With Your Audience: How Market Research Informs the Stages of Strategic Marketing
Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough questions like “What are the unmet needs of our target market?” And then, “How do we recognize untapped potential?” Register for the January RoundTable and learn which quantitative and qualitative tools and processes work best, where to begin and where to go next.
As a principal at Corona Insights, Leo Lewis holds responsibility for all market research services including online and offline surveys (e.g. mail, telephone, intercept), in-depth interviews, focus groups, observational and ethnographic research.
When: Thursday, January 28, 2010
7:30am Breakfast and Networking
8:00am Presentation
Where: Denver Athletic Club
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