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1/4/2010 - BMA January Dinner Presentation & Afternoon Workshop
Jason Ferrara, Vice President, CareerBuilder, discusses…
Staying One Step Ahead in a Tough Economy
Eight years ago, CareerBuilder overcame an economic downturn to create a successful multi-faceted, integrated marketing campaign that strengthened its competitive position and ultimately pushed it to become the #1 job site in the U.S.
Now as CareerBuilder rides out the current economic waves, much like other companies, its overall business goal is to still to stay one step ahead of the economy, the competition, and customer needs and consumer behavior. Jason Ferrara, vice president of Corporate Marketing at CareerBuilder, will share information on the marketing channels that are producing the most tangible results for CareerBuilder, as well as what role social media is having on the overall marketing strategy.
Attendees will learn:
• How to maximize brand awareness in a weaker economy
• What marketing channels offer organizations the greatest return
• How much importance companies should put on social media as they adjust business to meet market conditions today
Meet the Speaker
Jason Ferrara, Vice President, CareerBuilder
Jason Ferrara holds responsibility for delivering the strategic vision and managing the daily operations for CareerBuilder.com's corporate marketing group. An expert in social media marketing, Ferrara oversees all business-to-business strategy including blogging and micro-blogging strategies for CareerBuilder and its roster of global clients. He leverages an in-depth understanding of hiring trends and worker behavior to effectively meet client needs and grow a profitable business.
Event Information
When:
Wednesday, January 13, 2010
Dinner
5:30pm New & Prospective Member Orientation
5:30pm Cocktails and Networking
6:30pm Dinner and Presentation
Workshop 3:30 – 5:00 pm
Where:
Renaissance Hotel
3801 Quebec Street
Denver, CO 80207
FREE Parking:
All parking is FREE in the hotel parking garage
Investment:
Dinner
$45 for BMA members
$59 for Not-yet Members
$35 for Full-time Students
Registration Online:
www.bmacolorado.org
Email: registration@bmacolorado.org
Phone: 303.607.9957
Fax: 303-969-8320
Deadline:
Monday, January 11, 2010
• To save time, use BMA’s secure online registration at www.bmacolorado.org.
• MasterCard, Visa or AMEX card number is required to hold reservations.
For more information, visit www.bmacolorado.org.
Afternoon Workshop:
Finding Employment in a Tight Labor Market
As the economy improves, companies have begun to shift their focuses from cost containment to growth. What makes a company grow after a recession? The right team of people! This workshop is designed to help you land your next great position.Just like in business, before you start any project you need to gather intelligence to position yourself ahead of the pack. This workshop will begin by looking at national and Denver specific hiring data. For example, what are the industries that weathered the recession the best and what are the areas of the country that are forecasted to perform the better in 2010? Attendees will learn what industries have the most opportunities in the Denver area and what the local trends are gathered from actual job posting data.
Once you identify your ideal position, the next step is to develop a personal brand that makes you stand out from your competition. The rest of the workshop will focus on how the job search has evolved over the last few years and what you need to do to successfully market yourself to employers. Attendees will explore how hiring managers say job seekers can make themselves stand out from the pile of resumes as well as what will make them instantly be disregarded. Participants will also learn where hiring managers are looking for candidates and how social media is impacting the job search. This session will use real-life examples from local Denver area employers.
Attendees will learn:
• National and local hiring trends
• How to craft a resume that makes you more marketable
• Job searching tips for 2010 - how to connect with employers
• How to use social media to build your personal brand
Meet the Speaker
Jason Ferrara, Vice President, CareerBuilder
Jason Ferrara holds responsibility for delivering the strategic vision and managing the daily operations for CareerBuilder.com's corporate marketing group. An expert in social media marketing, Ferrara oversees all business-to-business strategy including blogging and micro-blogging strategies for CareerBuilder and its roster of global clients. He leverages an in-depth understanding of hiring trends and worker behavior to effectively meet client needs and grow a profitable business.
Event Information
When:
Wednesday, January 13, 2010
3:30 – 5:00 pm
Where:
Renaissance Hotel
3801 Quebec Street
Denver, CO 80207
FREE Parking:
All parking is FREE in the hotel parking garage
Investment:
$25 for BMA members
$49 for Not-yet Members
$15 for Full-time Students
Registration Online:
www.bmacolorado.org
Email: registration@bmacolorado.org
Phone: 303.607.9957
Fax: 303-969-8320
Deadline:
Monday, January 11, 2010
• To save time, use BMA’s secure online registration at www.bmacolorado.org.
• MasterCard, Visa or AMEX card number is required to hold reservations.
For more information, visit www.bmacolorado.org.
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