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1/1/2008 - Marketing Mirror - How to Promote Yourself...
Vol 10, Issue 5
ISSN 1548-3967
Welcome to the January 2008 issue of Marketing Mirror, BMA Colorado's e-newsletter.
January 9 Dinner Meeting: How IBM Uses Digital Media to Reach a New Universe of Purchase Influencers
Learn some BtoB best practices for the new digital marketplace from IBM, the world's third-highest ranking brand. Matt Preschern, VP of Global SMB Communications at IBM, was rated the top speaker at the 2007 National BMA Conference. Wednesday, January 9th at the University of Denver. Networking at 5:15 p.m., dinner at 6:15 p.m., Matt's keynote at 7:15 p.m. Read more or reserve now.
Breakfast Roundtable: All About Rebranding a Company
Jerry Sexton, PGM Integrated, will show you how to roll out a new corporate identity in as little as five months, using the case study of his successful rebranding of SourceGas,a gas utility company. Thursday, January 31st, 7:30 a.m. to 9:00 a.m. Read more or reserve now.
Answer Our Survey -- You Could Win Starbucks Gift Card!
Please take a few minutes to answer seven quick questions about this Marketing Mirror newsletter. Then register to win one of five $10.00 Starbucks gift cards. We need your opinion and you need the coffee! To participate, click here now through January 16th.
How to Promote Yourself Effectively to Find Your Next Marketing Job by Sue Kunimune
Self-promotion is the key to getting the attention of hiring managers. Here are effective techniques using the lessons of marketing.... Read more.
New Tactics Target "Ecosystem of Influencers" by Matt Preschern
Marketers in the digital era no longer control their marketing message. IBM is using new methods to reach not only customers but new partners and influencers.... Read more.
Industry News and Views
Digital ad revenue to top print by 2009. Tech buyers prefer to research products online. Keyword search now available to small Google advertisers. Pondering how medium is just as important as message.... Read more.
BMA Beat by Mariee Yorchak, CAE
What's worth noting about BMA Coloradoans... Read more.
Rearview Mirror
At our December breakfast meeting, Katherine Archuleta of the Denver Mayor's Office described how the 2008 Democratic National Convention will set a new "green event standard," thereby promoting our region's "New West, New Ideas, New Energy".... Read what she said.
Read These Other January 2008 ArticlesMarketing Denver: An Inside Look at the City’s Plans for the DNC
New Tactics Target 'Ecosystem of Influencers'
How to Promote Yourself Effectively to Find Your Next Marketing Job
Marketing Mirror - How to Promote Yourself...