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8/2/2010 - Social Media - Does It Spread or Control Negative Opinion
Does Social Media Spread or Control Negative Opinion? Some Surprising Answers
by Michael F. Kelly, CEO Techtel
Listening to communications professionals, you’ll often find that beneath the surface they’re in fear of social media because they feel it primarily spreads negative opinion. Does it? May social media also be used to control negative market opinion?
Social media in the form of word-of-mouth has been around since people began buying and trading. It was used as much for spreading the word on new products and services as it was about quality and trustworthiness. This has worked for thousands of years. It’s used to spread innovations as covered in Everett Rogers’ Diffusion of Innovation. We can call this: "Yesterday’s Social Media."
Tomorrow’s Social Media
Technology now powers social media and it’s rapidly opening new possibilities for buyers and sellers. Today, we have a Grand Social Media Experiment among buyers, users and sellers . . .
Read the complete article on Business Marketing Institute.
Read These Other August 2010 ArticlesBMA Colorado Marketing Mirror - August 2010
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Social Media - Does It Spread or Control Negative Opinion
New and Renewing Members (July 2010)