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2/2/2012 - White Papers
The Latest White Papers
Creating Thought Leadership
(Produced by BMA Colorado and BMA member Sandra Zoratti, VP of Marketing for Ricoh Print Production Solutions)
In our new world of instant, abundant communications - successful marketers are cutting through the cacophony to establish precise and relevant thought leadership around a business solution, best practice or industry. Why? Because market thought leadership can create a sustainable competitive advantage, establish a collaborative platform for sharing, connecting and engaging - and can generate revenue. Download Creating Thought Leadership at BMA Colorado.
Mastering Marketing In Social Media
(PR Newswire)
Marketing departments are being handed the reins to spearhead and drive company-wide social media initiatives – yet there are often few established practices in place to follow to ensure success in the social media realm. Download "Mastering Marketing in Social Media: Lessons Learned from Dell, IBM and Zendesk" to see how these three pioneering companies created and evolved their social media marketing practices. Get Mastering Marketing in Social Media from PR Newswire.
Read These Other February 2012 Articles
Contents: February 2012 Marketing Mirror
Grow at BMA National Conference
Nominations-Business Marketer of the Year
Benefits of Membership - Complimentary Publications