What Marketers Need to Know About Facebook Ad Relevance Scores

November 16, 2016

Posted by bethanyary. Published in Tips and Tactics

Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly...

READ MORE

5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)

October 26, 2016

Posted by bethanyary. Published in Tips and Tactics

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...

READ MORE

How to Check for and Avoid Duplicate Content

August 22, 2016

Posted by bethanyary. Published in Tips and Tactics

Google hates duplicate content. Use these tips to make sure you don’t have any duplicate content on your site! Everyone knows that Google hates duplicate content. What many people don't always know...

READ MORE

Programmic NOW Conference

July 22, 2016

Posted by Linda Huff. Published in Industry News

Hearing about programmatic ad buying?  Want to learn more?  Sign-up for the industry’s hottest event! BMA Colorado partners with Ad Club Denver and Ad Tech Meetup to bring the 2nd...

READ MORE

Why Smart Companies Are Making Customer Experience a C-Suite Job

May 25, 2016

Posted by bethanyary. Published in Tips and Tactics

As an expert in helping brands engage their customers, Len Devanna shares a recent experience that fell short of ideal.  I had a bad experience last week with a hotel chain that shall remain unnamed. In...

READ MORE

Rock your customers’ world: 8 tips for building effective messaging

May 13, 2016

Posted by bethanyary. Published in Tips and Tactics

Stacey Danheiser, owner of SHAKE Marketing Group, shares her insight about how you can build more effective messaging.  Read more from Stacey on her blog.  In musical circles, rock bands have...

READ MORE

Calling All Thought Leaders!

April 26, 2016

Posted by bethanyary. Published in Tips and Tactics

BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...

READ MORE

Share Thought Leadership Through The BMA Colorado Blog

April 26, 2016

Posted by bethanyary. Published in Value of Membership

Tips for BMA Blog Writing As a BMA member, submitting your blog post for publication on the BMA website is a great way to share your thought leadership with not just our own members, but also with the...

READ MORE

Kathleen Winsor-Games presented with the 2015-2016 BMA Colorado President's Award

April 24, 2016

Posted by BMA Colorado. Published in Chapter News, Member Spotlight

On April 22, 2016, the Business Marketing Association Colorado (BMA Colorado) announced the 2016 Gold Key Award winners during its gala at Wings over the Rockies Air & Space Museum. The night’s...

READ MORE

Five Tips to Help You Win that Marketing Award

April 22, 2016

Posted by bethanyary. Published in Tips and Tactics

In honor of the BMA Gold Key Awards ceremony on Friday, April 22nd, Larry Goldman, BMA Colorado VP of Membership, shares his insights from sitting on the panel of judges for the BMA B2 Awards.  During...

READ MORE

SEARCH