Your Marketing Team is Not an Island: Evening Brew Panel Re-Cap

July 11, 2017

Posted by ljmcnitt. Published in BMA Beat

Last week, BMA Colorado held an Evening Brew panel discussion, Your Marketing Team is Not an Island. Hosted by BMA Colorado member, Agency Off Record, attendees learned that even in this digital age of...

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Every Vote Counts – Business Marketing Association Sessions for Denver Start-up Week

May 25, 2017

Posted by ljmcnitt. Published in Industry News

The BMA Colorado has submitted two sessions for Denver Startup Week 2017, which will address key marketing issues impacting the start-up environment. Denver Startup Week, September 25-29, is the largest...

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BMA Colorado Recognizes Top B2B Marketers at the 2017 Gold Key Awards

May 18, 2017

Posted by ljmcnitt. Published in Industry News

BMA Colorado hosted its XXIVK Gold Key Awards Gala on Friday, May 5, at the McNichols Building. Two hundred of Colorado’s top B2B marketers enjoyed small plates from Relish Catering and Events, wine...

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Coordinate Lead Generation & Nurturing to Maximize Impact

May 03, 2017

Posted by bethanyary. Published in Tips and Tactics

Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that work together...

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Marketing That Matters

April 06, 2017

Posted by bethanyary. Published in Tips and Tactics

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers,...

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Calling all thought leaders!

March 27, 2017

Posted by bethanyary. Published in Tips and Tactics

BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...

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Four ways to energize your employees in the New Year

January 18, 2017

Posted by bethanyary. Published in Tips and Tactics

For context, I’ve spent the past 25 or so years working both on the client-side as well as in Big Four consulting. I’ve had the pleasure of working with many of the brands you know and love,...

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6 Reasons Why "Googling Your Keywords" is a Terrible Way to Measure Your Marketing

January 04, 2017

Posted by bethanyary. Published in Tips and Tactics

Showing up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical...

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What Marketers Need to Know About Facebook Ad Relevance Scores

November 16, 2016

Posted by bethanyary. Published in Tips and Tactics

Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly...

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5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)

October 26, 2016

Posted by bethanyary. Published in Tips and Tactics

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...

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