Aligning Sales & Marketing for Growth: A Conversation with Jill Rowley

October 04, 2017

Posted by ljmcnitt. Published in Uncategorized

Jill Rowley is a leader in social selling, demand generation, and digital sales transformation. She spent 20 years in Silicon Valley, which included bringing social selling to Eloqua and Oracle, before...

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B2B Use Cases in AR/VR

September 28, 2017

Posted by ljmcnitt. Published in Uncategorized

Cole Sandau is President and Founder of Optera. Cole’s passion is understanding how to effectively apply emerging technologies to complex communication problems. Over the past 4 years, Cole has focused...

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Why Your Personal Brand Defines Your Career: A Conversation with Expert Tamara McCleary

August 30, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Building your personal brand is critical to career success today. In an interview with BMA Colorado, personal branding expert Tamara McCleary shares her insight into how marketers in all stages of their...

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Subscriber Engagement and Your Inbox Placement Rates

July 25, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Julia Peavy is currently the Director of Partner Services at Return Path, the leader in email deliverability. In this role, Julia is responsible for working Return Path’s largest partners to...

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Your Marketing Team is Not an Island: Evening Brew Panel Re-Cap

July 11, 2017

Posted by ljmcnitt. Published in BMA Beat

Last week, BMA Colorado held an Evening Brew panel discussion, Your Marketing Team is Not an Island. Hosted by BMA Colorado member, Agency Off Record, attendees learned that even in this digital age of...

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Every Vote Counts – Business Marketing Association Sessions for Denver Start-up Week

May 25, 2017

Posted by ljmcnitt. Published in Industry News

The BMA Colorado has submitted two sessions for Denver Startup Week 2017, which will address key marketing issues impacting the start-up environment. Denver Startup Week, September 25-29, is the largest...

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BMA Colorado Recognizes Top B2B Marketers at the 2017 Gold Key Awards

May 18, 2017

Posted by ljmcnitt. Published in Industry News

BMA Colorado hosted its XXIVK Gold Key Awards Gala on Friday, May 5, at the McNichols Building. Two hundred of Colorado’s top B2B marketers enjoyed small plates from Relish Catering and Events, wine...

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Coordinate Lead Generation & Nurturing to Maximize Impact

May 03, 2017

Posted by bethanyary. Published in Tips and Tactics

Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that work together...

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Marketing That Matters

April 06, 2017

Posted by bethanyary. Published in Tips and Tactics

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers,...

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Calling all thought leaders!

March 27, 2017

Posted by bethanyary. Published in Tips and Tactics

BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...

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