How to Tease the Market When Your New Product Is Not Quite Ready

March 04, 2008

Posted by BMA Colorado. Published in Press Releases

By Greg Olson The trade show’s only weeks away, and you don’t have the molding complete for your brand new product. What can you do to build anticipation for the approaching launch? How will you move...

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Key Message Copy Platforms: The Secret to Powering Up Your B2B Marketing Materials

March 03, 2008

Posted by BMA Colorado. Published in Press Releases

By Casey DemchakIt’s a simple fact. When your customers are presented with inconsistent or muddled marketing messages, they instinctively say ‘no.’ However, creating consistent selling...

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How to Get Great Work from Your Outsourced Provider (In other words, how to be a great client)

March 03, 2008

Posted by BMA Colorado. Published in Press Releases

By Pam Greenberg Giordano, CBCWant great work from your independent professionals? The best way is to become a great client and there are lots of good reasons to be one. Great clients get outstanding work....

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Internal Marcom Awards Are the Foundation for the Avnet Brand

March 02, 2008

Posted by BMA Colorado. Published in Press Releases

By Al MaagNine years ago I realized that at Avnet, Inc. I was part of an exciting, growing international company. It was then that I made one of my best early decisions as chief communications officer.I...

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Rearview Mirror, March 2008

March 01, 2008

Posted by BMA Colorado. Published in Press Releases

Speed Networking Have you heard of Speed Dating? Well, we tried out 'Speed Networking' for the first time before the February dinner meeting. It was noisy. Very noisy! It was intense. It was a blast. Kudos...

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Question of the Month, March 2008

March 01, 2008

Posted by BMA Colorado. Published in Press Releases

What three principles should guide your company's ongoing public relations?Answer1. Send out press releases and announcements only when your company has something to talk about.Send out a news release...

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Industry News and Views, March 2008

March 01, 2008

Posted by BMA Colorado. Published in Industry News

Sullivan on search trends, strategies By Carol KrolCompiled from B2B Online Danny Sullivan, editor in chief of Third Door Media’s Search Engine Land, an online portal for search marketers, has been...

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BMA Beat, March 2008

March 01, 2008

Posted by BMA Colorado. Published in BMA Beat

By Marilee Yorchak, CAE BMA members on the move: Keith Burrows is now with Eloqua. Keith can be reached at keith.burrows@eloqua.com. Carrie Beste has accepted a new job as the Marketing Manager for...

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New and Renewed Members, March 2008

March 01, 2008

Posted by BMA Colorado. Published in Press Releases

Welcome New Members! Patty Graner Manager, Sales Operations-Content ServicesComcast Media Center4100 E. Dry Creek Rd.Centennial, CO 80122303-267-6727patty_graner@cable.comcast.comReferred by Summertoast...

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