March Keynote: To Inspire - The Evolving Role of the Marketer

March 05, 2013

Posted by BMA Colorado. Published in Press Releases

For decades, marketers have functioned in task-oriented roles – product launches, lead generation and media hits. But today, our profession requires us to INSPIRE – inspire teams, departments, organizations,...

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March 28 Roundtable: Escaping the Commodity Trap

March 04, 2013

Posted by BMA Colorado. Published in Press Releases

Escaping the Commodity Trap: How Technology and Marketing Create Opportunity for Meaningful Engagement Websites and apps can be effective tools for driving meaningful B2B engagement – when the vision...

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Nominations - Business Marketer of the Year

March 04, 2013

Posted by BMA Colorado. Published in Press Releases

Something very special is about to happen.  We hope that you, as BMA members, will be a part of it. Every year, BMA Colorado recognizes and honors the BMA Colorado Business Marketer of the Year. It’s...

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Download a Chapter; Join the Conversation

March 03, 2013

Posted by BMA Colorado. Published in Press Releases

BMA Colorado's primary purpose is to enrich the professional lives of B2B marketers. One of the ways we accomplish this is through thought leadership and education. The chapter's first deep foray into...

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Modern Marketing: Make It Count

March 02, 2013

Posted by BMA Colorado. Published in Press Releases

by Sandra Zoratti, VP of Marketing at Ricoh Str-r-r-etch your marketing moolah and cut through the noise. Every day 294 billion emails, 534 million Facebook updates, 400 million tweets and 2 million...

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8 KPIs Your Content Marketing Measurement Should Include

March 02, 2013

Posted by BMA Colorado. Published in Press Releases

By Neil Bhapkar, Director of Marketing, Uberflip Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring...

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Content Vaults to No. 1 Marketing Priority for 2013

March 02, 2013

Posted by BMA Colorado. Published in Press Releases

Digital marketers are shifting gears, channeling investment away from social media and into content marketing efforts, according to a study from eConsultancy and Adobe, reported by eMarketer. Content marketing...

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BMA’s 2013 Annual Conference

March 02, 2013

Posted by BMA Colorado. Published in Press Releases

Get ready for bold opinions. Unique points of view. And plenty of fireworks, guaranteed. It will all be happening May 29-31 in Chicago at BLAZE, BMA's 2013 annual global conference. With 800+ b2b marketers...

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Young Professionals Events

March 02, 2013

Posted by BMA Colorado. Published in Press Releases

If you’re a young professional in marketing, mark your calendars for the BMA Colorado’s Young Professionals spring events. March 11: BMA YP Meet-up and CMO Keynote Come join your fellow YPs as we...

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Benefits of Membership

March 01, 2013

Posted by BMA Colorado. Published in Press Releases

Another benefit of belonging to BMA . . . The Membership Directory BMA’s basic tenet is outstanding education, networking and professional development. The membership directory (available ONLY to members)...

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