Micro-Conversions and More: A Conversation with Cindy Cragg

March 08, 2018

Posted by ljmcnitt. Published in Tips and Tactics

Cindy Cragg has nearly 20 years experience in digital marketing with a focus on strategic content marketing and optimization. Cindy is Director of Digital Strategy for Luminary Digital, a boutique digital...

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Engagement of Story is Your Most Valuable Metric

February 06, 2018

Posted by ljmcnitt. Published in Tips and Tactics

Author Bill Eager is a dynamic speaker who engages audiences with interactive presentations. An Internet pioneer, Bill helped create one of the first large-scale Intranets connecting 25,000 employees at...

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Overcoming the Sales & Marketing Disconnect: A Conversation with Stacey Danheiser

December 06, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Stacey Danheiser led strategic marketing and sales enablement at Level 3 Communications, Janus Capital Group, Nordstrom Bank and Charter Communications. After 15 years in the corporate world, she started...

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Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

November 02, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering customer service....

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The Top 3 Things Experienced Marketers Can Do To Earn Your Spot On A New Team

October 20, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Michelle Reeb is COO and co-founder of The Marketer Network. Michelle wrote this Professional Points of View in response to a question posed by members of BMA Colorado. The Marketer Network provides highly...

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Aligning Sales & Marketing for Growth: A Conversation with Jill Rowley

October 04, 2017

Posted by ljmcnitt. Published in Chapter News, Tips and Tactics

Jill Rowley is a leader in social selling, demand generation, and digital sales transformation. She spent 20 years in Silicon Valley, which included bringing social selling to Eloqua and Oracle, before...

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Why Your Personal Brand Defines Your Career: A Conversation with Expert Tamara McCleary

August 30, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Building your personal brand is critical to career success today. In an interview with BMA Colorado, personal branding expert Tamara McCleary shares her insight into how marketers in all stages of their...

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Subscriber Engagement and Your Inbox Placement Rates

July 25, 2017

Posted by ljmcnitt. Published in Tips and Tactics

Julia Peavy is currently the Director of Partner Services at Return Path, the leader in email deliverability. In this role, Julia is responsible for working Return Path’s largest partners to...

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Coordinate Lead Generation & Nurturing to Maximize Impact

May 03, 2017

Posted by bethanyary. Published in Tips and Tactics

Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that work together...

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Marketing That Matters

April 06, 2017

Posted by bethanyary. Published in Tips and Tactics

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers,...

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