Brand Wisdom: How Thinking Small Works for Big Services
THIS EVENT IS NOW SOLD OUT. CONTACT MARILEE DIRECTLY (303-607-9957) TO SEE ABOUT SECURING A SEAT.
Brand strategy…brand positioning…brand attributes…brand identity. In today’s boardrooms, these terms are more commonly overheard than understood. Yet an inside look at the Deloitte member firm network reveals that these ideas can be clarified and connected for maximum impact.
Brian Resnick will show how Deloitte and its 200,000+ professionals have combined B2B and P2P (peer-to-peer) branding principles to both come together and stand apart. He will also spotlight how, more than ever, it is important to "think small" — using a focus on your own people and highly segmented audience profiles to deliver your brand and business across the widest array of touch-points.
- Understand why it’s important to think "small" and fine-tune highly segmented audience profiles
- Take "brand strategy" and "brand positioning" beyond buzzwords
- Determine how marketing and communication distinguish customer experience
- Get the "filthy five" communication insights
- Learn how digital dinosaurs can attract digital natives — at low-or-no cost
Together we will explore unexpected marketing and communications efforts used to shape distinct experiences in a highly commoditized industry. See how digital dinosaurs can attract digital natives in both the client and talent arenas at low-to-no cost. And learn the "filthy five" — five insights, which can only be shared with like-minded, progressive-thinking brand, marketing and communications leaders.
It will be a highly visual and energetic discussion, and audience interaction is welcomed.
Global Brand & Communications Services Leader, Deloitte
Brian leads the services area for the Global Brand & Communications group at Deloitte Touche Tohmatsu Limited (DTTL). The services area, which encompasses all brand operations, governance, education and creative, enhances both the quality and consistency of the Deloitte brand experience throughout Deloitte and its member firms, crossing borders, functions and industries. Brian oversees a global network of 200,000+ brand managers.
Brian transitioned to DTTL from the U.S. member firm, where he’s been a member of the Global Brand team since 2006. Previously, he worked at American International Group (AIG) in corporate communications and account management for boutique advertising agencies. Additionally, he launched a sole proprietorship, Resnick Brand Solutions, which served the brand, marketing and content generation needs of small to midsize businesses.
Brian has had feature articles published in BRANDWEEK and online blogs. His first book – Designing B2B Brands – was published in April by Wiley.