Is Your Organization Ready for Marketing Automation?
Join us for this special workshop for BMA Colorado Members only!
As a member of BMA-Colorado, we believe you deserve exclusive access to intelligence, networking, training and resources that will help you create better strategy and perform more effectively in order to drive change, build a competitive advantage and achieve stronger results. One way that BMA Colorado delivers additional value to our members is through member-only events. Our members average 15 years of industry experience; you have paid your dues, now it's time to reap the rewards. There are never any fees for member-only events. Simply register in advance online (don't procrastinate - we fill most of the Members Only Workshops quickly).
This workshop is designed to help you recognize and overcome hurdles to implementing marketing automation technology. It is geared towards people and organizations who aren’t already using marketing automation software, or who are new to it and want to ensure success with it.
Marketing automation is the new black, but not every organization is ready for it. How can you tell if yours is? What should you be thinking about when considering the shift from simple email marketing to marketing automation?
If you Google “marketing automation fail” you will find plenty of stories about companies who implemented marketing automation but weren’t able to see success or get results from their use of the software. Why is it that some organizations can’t live without it and some don’t realize the benefits?
In the workshop we will cover:
- How to determine if your organization is ready for marketing automation.
- What changes your organization can initiate to become ready.
- How to address some of the common hurdles to implementing marketing automation technology.
Through an examination of example B2B use cases we will collaboratively discuss the challenges faced by organizations who aren’t quite ready for successful marketing automation adoption and come up with solutions to overcome many common hindrances. If you’re debating about marketing automation this is a workshop you shouldn’t miss.
Design & Marketing Coordinator, Net-Results
Chaz is a digital marketing technologist for Net-Results. Her creative approach and technical mindset allow her to solve complex inbound marketing challenges. She has two bachelor degrees from Cal Poly San Luis Obispo, one in Entrepreneurial Business and another in Graphic Communication.
Donna Crafton Montgomery
Director of Business Development, DMX Engage
With nearly 20 years of experience in public and media relations, celebrity and consuumer marketing, retail marketing, and consumer insight and strategy work, Donna has driven sales and marketing programs for brands including Donna Karan International, Crocs, The KONG Company, Grand Teton Lodge Company (Vail Resorts), Sam's Club, Procter & Gamble, and Exclusive Resorts.
In her current role, Donna leads new business and partnership development for DMX Engage, a full service digital agency specializing in marketing automation, direct mail and data services.