Implementing Agile Marketing in Your Business: Benefits and Approaches
Agile: “Characterized by quickness, lightness, and ease of movement; nimble.”
In today’s ever changing world of marketing, being agile is a crucial part to any business’s success. Agile marketing adapts management methodologies from agile software and applies them to marketing teams. It is gaining a tremendous amount of momentum especially in B2B organizations for several reasons. By making marketing more customer-focused and by having the ability to measure marketing projects more quickly, marketers are able to adapt their programs and tactics to begin producing results sooner.
Key takeaways from this roundtable include:
• What is Agile like for marketing programs?
• What is different from traditional marketing programs and agile marketing programs?
• How can you institute an agile approach to marketing in your organization?
• How do you measure success when in an agile mode?
Continental breakfast included in registration.
About the roundtables:
The BMA roundtables provide an opportunity for you to meet with your peers and learn in a casual, relaxed environment different from your typical roundtable events. Each roundtable kicks off at 7:30 a.m. during which you’ll enjoy breakfast and networking and then at 8 a.m. sharp, the interactive presentation kicks off. During the presentation, questions and interaction with the presenter will be encouraged.
Founder & CEO, Market Creation Group
As Founder & CEO of The Market Creation Group, Brett has helped over 60 companies with guiding their way to outflanking competitors, creating new products, and showing that marketing, when done right, drives sales, not just leads.
As a small business owner and entrepreneur at heart, Brett’s leadership achievements at MCG have been recognized with multiple awards including a two-time winning position in The Fastest Growing Private Company 2009 & 2010, recipient of the Denver Business Journal’s Forty under 40 in 2010 (nominated in 2009 & 2008), a feature on him in Entrepreneur Magazine in December of 2009 (Work Less, It’s Good For Business) and through various profile pieces written about him in other national and local publications.
Brett has served as a speaker at over 130 industry and marketing events across the nation, as well as at many local and national charity events, speaking on various topics such as Entrepreneurship and B2B marketing innovation. Brett also serves as adjunct professor at University of Denver’s Daniels College of Business.
Prior to his life of starting a small business, Brett led marketing teams and programs for: Vericept (now TrustWave), Q1 Labs (now IBM), Internet Security Systems (now IBM) and AT&T.