Go Vertical to Grow: Mastering an Industry Approach to Customer Acquisition
THIS EVENT IS NOW SOLD OUT. TO BE PLACED ON A WAITING LIST, CONTACT CALL OR EMAIL MARILEE (303-607-9957)
As marketers, customer acquisition is often an elusive goal. Vertically-focused marketing is a way to become relevant to prospects and customers, and generate rich insights and credibility to build your business.
Join us for a discussion led by Michele Bollig, and learn a hands-on, practical approach to designing and implementing integrated, multi-channel marketing campaigns that deliver results. Sandra Zoratti, author of Precision Marketing: Maximizing Revenue Through Relevance, will also be presenting via pre-recorded video.
This roundtable will provide a "how-to" marketer’s guide to creating industry ecosystems and engagement to grow revenue through customer acquisition.
Marketing Program Manager
Michele Bollig is a senior marketing professional at Ricoh, a global technology company. She possesses a proven ability to develop and implement strategic marketing plans, lead cross functional teams and execute demand generation activities resulting in multi-million dollar revenue attainment. Michele has extensive experience in developing and implementing integrated, content-driven, multi-channel strategies in high tech, complex environments. She is a globally recognized team player with proven track record bringing together sales and marketing communications to achieve a common goal. Michele has a BS in marketing and M.B.A from Regis University. Follow Michele on twitter: @mlbollig
Note: Sandra will be presenting via pre-recorded video
Sandra Zoratti is an author, speaker and marketer. She is the VP of Marketing for a business created from former IBM and Ricoh companies located in Boulder, Colorado. Sandra built and launched the data-driven marketing practice called "Precision Marketing" from the ground up and has numerous proof points of its success around the world using insight-driven targeting, content and metrics. Sandra is recognized as a thought leader in the area of Precision Marketing and published her book on the topic in June 2012. She was honored by BMA Colorado with Business Marketer of the Year in 2012. Follow Sandra on twitter: @sandraz