Account-Based Marketing: Strategy to Execution
THIS EVENT IS NOW SOLD OUT. CONTACT MARILEE TO BE PUT ON THE WAITING LIST.
"Specific, account-level focus is what separates ABM from broad-based marketing. Like most things that deliver a real competitive advantage, however, the logic of ABM is simple but the delivery takes some effort."
-Megan Heuer, VP & Group Director of Data-Driven Marketing at Sirius Decisions
You’re always hearing about the need to adjust your organization’s mindset, but this roundtable isn’t about adjusting your mindset. This roundtable is for digital marketers who want to actually start implementing ABM. We want to guide you and help you get started. The roundtable will focus on building a solid strategy and implementing tactical elements of an ABM philosophy. Our host this month is Net-Results.
What will be discussed:
- Brief overview of how account-based marketing works (how it differs from traditional marketing)
- Examples of account based marketing
- Applying ABM to your organization
- Developing a strategy
- Tactical methods to execute your strategy
Learn how to establish and develop account-based marketing at your organization.
Continental breakfast included in registration.
About the roundtables:
The BMA roundtables provide an opportunity for you to meet with your peers and learn in a casual, relaxed environment different from your typical roundtable events. Each roundtable kicks off at 7:30 a.m. during which you’ll enjoy breakfast and networking and then at 8 a.m. sharp, the interactive presentation kicks off. During the presentation, questions and interaction with the presenter will be encouraged.
Director, Channel Optimization
Meredith Giersch is the Director of Channel Optimization at Net-Results. As part of their channel centric model, she works with agencies and resellers to leverage marketing automation technology to improve business results through lead generation strategies. While at IBM, Meredith helped implement their move towards personalized marketing and the internal deployment of Unica marketing automation. Her BA is from Middlebury College and her MBA is from the Tuck School of Business at Dartmouth.