Enable Your Sales Force: Grow Revenue by Uncovering and Addressing the True Impediments to Sales
THIS EVENT IS NOW SOLD OUT. CONTACT THE BMA OFFICE (303-607-9957) TO BE PUT ON A WAITING LIST.
As marketing professionals, we know the pressure in these tough economic times to cut back marketing spend and prove the value of marketing initiatives. The term "Sales Enablement" has been bandied about to describe how marketing needs to assist the sales organization in closing leads and generating revenue, but what does it really mean?
Join us for an engaging, interactive discussion led by seasoned marketing pros and BMA members Meghan Harris and Stu Perlmeter. In this roundtable, Meghan and Stu will define sales enablement, share results of recent research into the top five challenges for sales, and discuss how marketing can leverage content and assist sales with addressing these issues.
This special LUNCH roundtable will provide:
- A better working understanding of sales enablement
- Insights into how win/loss analysis can uncover key pain points in the sales process
- Tips for developing marketing tactics that enable sales and grow revenue
Join your peers to discuss the latest research on impediments to sales, and walk away with ideas for enabling your sales force and improving results.
A light lunch and beverages will be provided, and feel free to brown-bag it.
Principal, Harris Consulting LLC
Meghan Harris is a Harvard MBA and seasoned marketing executive with 20 years of experience in the high tech, telecommunications, e-commerce, and hosted software industries. She was a CMO at TelStar Hosted last year, and is currently Principal of Harris Consulting. She recently developed positioning, website design, content and SEO, public relations, email, SEM, and lead generation campaigns for a consultancy and three hosted software products from green-field, and is focused on growing sales and revenue.
Founder and Principal, 1st Resource Inc.
Stu Perlmeter is the founder of 1st Resource, a 17 year old Denver-based market intelligence firm specializing in win-loss analysis for B2B companies. Prior to launching 1st Resource, Stu held sales and marketing leadership roles in several industries. He also has a strong health and media communications background, having managed video production at the University of Colorado School of Medicine. Stu earned his MBA in marketing at CU and is a graduate of the University of Texas.