Epic Content Marketing
Content marketing is all the rage. Nine in 10 marketers use content marketing in some way.
The problem? Just one in three are seeing success. To cut through the clutter, marketers need to employ epic content marketing tactics and strategies. In this session, author, speaker and entrepreneur Joe Pulizzi will:
- Cover a brief history of content marketing
- Analyze the latest content marketing research
- Describe the biggest challenges for content marketers
- Share amazing case studies on content marketing strategies and tactics that work.
Did you know? Joe's new book (Epic Content Marketing: How to Tell A Different Story, Break Through the Clutter, and Win More Customers by Marketing Less) just hit #1 on Amazon for best new releases for small business! We will have his book for sale at the event: $15 members, $20 nonmembers (no shipping charges!)
Join us as one of the world's foremost content marketers - the name synonymous with content marketing (Joe Pulizzi) - comes to Denver to share his passion and expertise!
Bonus! Joe will be giving away one pass (value $595) for Video on Demand from the recent Content Marketing World (Sept 2013). Must be present to win!
Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. Joe founded the Content Marketing Institute (CMI) the leading online and event resource for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others.
Joe co-authored Get Content, Get Customers, which is recognized as THE handbook for content marketing as well as Managing Content Marketing. Also, look for his new book coming out in September, Epic Content Marketing.
Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing. He’s delivered keynote speeches for dozens of organizations including DuPont, SAP, Hewlett-Packard, Dell, Alcatel-Lucent & NASA Tech Briefs.
He has been honored with numerous awards and accolades including “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.
Joe also writes one of the most influential content marketing blogs in the world and is overly passionate about the color orange.