Getting to the Heart of Strategy Through Innovation
The venerable greeting card has been doing the same job for over 100 years: connecting people and building relationships. Rather than losing their relevance, cards are still going strong and creating innovation in unexplored and unexpected places. Using a case study, Minneapolis-based Hallmark Business Connections’ CMO Heather Teskey will take you from hypothesis to strategy to the rollout of a successful new business model. You’ll get actionable next steps for:
- Shifting paradigms: re-discovering your very best
- Test pilots: focusing on needs through design thinking and customer-led innovation
- Taking strategy from head to heart: Generating buy-in and alignment through emotional storytelling
Chief Marketing Officer, Hallmark Business Connections
Heather Teskey leads marketing and branding at Hallmark Business Connections. An innovative, proven business leader, Heather boasts 18 years of experience in marketing strategy with both B2C and B2B clients. In her role, Heather focuses on vision, strategy, marketing, brand, product and innovation to strengthen business’ relationships with employees and customers.
Throughout her career, Heather has served a variety of international businesses, including Fortune 50 to 500 companies, delivering on their corporate objectives with memorable solutions and measurable, strategic results.
Leadership starts with listening, and Heather spends much of her day at Hallmark Business Connections doing just that. While cultivating an environment of enrichment through constant collaboration, communication and efficiency to ensure her team provides the business solutions that meet and exceed clients’ needs. Heather facilitates success and makes the Hallmark Business Connections’ vision a reality
Heather is a native of Seattle, Washington and lives in Minneapolis, MN.