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Design Calisthenics for the Marketing Genius

Aside from being a fun way to spend a couple of hours, this workshop will provide practical experience in the form of some creative calisthenics to warm up your brain and adopt a creative mindset to be able to use these tools for better results. Clark Scheffy, Partner, Managing Director, IDEO, the award-winning global design consultancy, will facilitate.

Much has been written about design thinking and the designer's process. In fact, check out this blog from from Neil Stephenson on "Chasing Creativity." These tools, however, require practice and skill in the art and craft of their application to be truly useful. Just as the hammer doesn't build the house, it's the carpenter who rightly gets the credit. Aside from being a fun way to spend a couple of hours, this workshop will provide practical experience in the form of some creative calisthenics to warm up and your brain and adopt a creative mindset to be able to use these tools for better results.

This is a great team event and we encourage you to bring a group to help facilitate your next brainstorming session!

Speaker(s)

Clark Scheffy
Partner and Managing Director, IDEO

Clark is a partner and managing director at IDEO, the globally-recognized design and innovation company. He spends his days guiding a studio of 50 of the most talented people he's ever met to creative excellence in the areas of brand, product, and service design. He is especially interested in interplay of brands, people, culture, and design. Clark scored both goals in a 2-0 soccer win against the San Quentin soccer team.

Wednesday, March 14, 2018 4:30 p.m. - 7 p.m.

Location

Denver Athletic Club

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Pricing

  • BMA Colorado Member Bring a Friend Rate (Two Attendees): $59
  • Not-yet-a-BMA/AMA Colorado member Bring a Friend Rate: $69
  • BMA Colorado Member: $39
  • BMA Colorado Member Team of 5: $175
  • Not-yet-a-BMA Colorado member: $49
  • Not-yet-a-BMA Colorado member team of 5: $225

Reservations

Deadline: 3/13/2018
Maximum Attendees: 100