Your Marketing Team Isn't An Island: PANEL DISCUSSION
Marketers: we're full of ideas and creativity. If we had the staff and the budget and the resources, we could change the world with every campaign...but what about how our ideas affect other people in our business?
Too often, marketing departments are siloed away from the sales teams and customer service teams. But as marketers, it's our responsibility to generate awareness that can turn into conversions handed off to our sales teams. Then it's our responsibility to stay on brand and generate messaging to keep our current customers engaged and referring our business out--answers a customer service team can provide.
If you want to level up your marketing strategy and be the peacemaker/hero in your business, you can bridge the gap between Marketing, Sales, and Customer Service/Support. We have a panel this month that can help with practical ways to do it!
Learn from our panelists about what Sales and Customer Service teams WANT and NEED from your Marketing team--when they want to be included, where they want to be able to provide input, and how YOU can be the person that helps make all three teams successful. Join us on June 22 for our next Evening Brew panel!
Director of Marketing & Business Development at Webolutions
Mike leads sales at Webolutions, a strategic marketing agency now in its 23rd year. Mike has been offender and endurer of misalignment between marketing and front-line sales, and is now a champion of aligning same.
Mike’s marketing career spans three decades. Mike is HubSpot Inbound Marketing Certified, a Cicerone® Certified Beer Server, and holds an Executive MBA from the Daniels College of Business at the University of Denver. He is a recipient of an Award of Excellence from the Adjutant General of the Colorado National Guard; and a garden-variety suburban beer snob, gym rat, and sports dad.
Director Marketing at McGhee Productivity Solutions
Danel is known for her strategic marketing expertise and comes to the table with a background in B2B, B2C, marketing operational excellence, internal/external communications, branding, employee campaigns, client engagement and event management. Danel started at McGhee Productivity Solutions as the Marketing Director in January of 2017. Danel is a team player and a risk-taker. She views every challenge as an opportunity and her positivity influences everyone around her. She’s known for builder higher engagement with clients and cross-functional employees and consistently achieves more sales and leads wherever she works.
Danel has had the time of her life raising two daughters (now 22 and 18 years old) and loves to spend her time connecting with nature in the beautiful Colorado sunshine. She’s an avid runner and loves to road bike and hike.
Vice President of Global Customer Success at Signal
Sara is an expert in the digital advertising technology ecosystem, with 15 years of experience managing enterprise clients. As VP of Global Customer Success at Signal, she manages the implementation and delivery of the SaaS platforms, and all things client operations, while cultivating account development for data activation strategies and best practices.