Seminars
Gold Key Best of Winners Workshop
This free workshop, prior to the dinner keynote, will feature the 2015 Gold Key’s “Best of Winners” - the Best Creative, Best Production, Best Results and Best Strategy awards.
What does it really mean to be the best? You’ll find out in this highly interactive workshop from an elite panel of Gold Key “Best Of” winners. They’ll reveal the inside stories and strategies behind their winning campaigns for “Best” creative, production, results and strategy. Each panelist will:
•Provide specific, detailed insights into their campaign
•Reveal bottom-line results their campaign achieved – and how they were measured
•Answer audience questions
This moderated, information-packed workshop is intended to facilitate a lively discussion between panel members and attendees—so you can turn up the volume and apply what you learn to your next campaign.
Participating Companies & Panelists
Moderator: Melissa Humbert, Sr. Account Director, Burns Marketing & BMA Colorado Gold Key Co-Chair
Best Strategy: Gates Corporation
Category: B2B Self Promotion
Entry: The $2B Project Campaign
Panelist: Libby Olson, Digital Alchemist
Best Production: Level3
Category: Event Marketing - Themed Special Event, Internal or External
Entry: Level 3 "Day One" Event
Panelist: Missy Altergott, VP, Corporate Marketing
Best Creative: Condit
Category: Potpourri
Entry: The Condit Creative Campground B2B Branded Environment
Panelist: Anabelle McLean, Marketing
Best Results: Big Footprint
Category: Digital Marketing - SEO, corporate website
Entry: "Own" Temporary Stuctures & Drive Leaders - How Condit & Big Footprint Used SEO to Launch a New Business Division
Panelist: Nick Yorchak, President
