Roundtable
Maximizing ROMI – The Importance of Data in Delivering Relevance
THIS EVENT IS NOW SOLD OUT. CONTACT MARILEE TO BE PUT ON THE WAIT LIST: 303-607-9957.
Today, customers live in a world of messaging mayhem. As mailboxes and email boxes fill with irrelevant messages, data is the key to d
eliver the messages that will get heard and cut through the clutter. Relevant messages engage target audiences and help deliver positive returns and grow loyalty.
As Return on Marketing Investment (ROMI) has become top of mind with both marketers and C-Suite executives, marketers are now, not only required to make their dollar go further, but they are also required to report the results of their efforts back to the executive team.
As technology has moved marketers from data drought to data deluge, the Zoratti- Gallagher team will walk you through Best Practices in Precision Marketing, from how to begin using your customer data to send relevant engaging messages to rolling-out your own Precision Marketing initiatives and campaigns. They come with case studies, proof points and success stories across several industries, including but not limited to insurance, utilities, telecommunications, hospitality and publishing. These real world examples will provide any marketer the tools, know-how and inspiration to start their own Precision Marketing campaigns today.
Speaker(s)
Sandra Zoratti
Vice President, Global Solutions Marketing
Sandra Zoratti leads the overall solution strategy, marketing, sales, integrated portfolio development as well as data-analytics and multi-channel communications for the Precision Marketing Solution. Ms. Zoratti is recognized as a thought leader in the area of Precision Marketing — a practice using data-driven insights to create highly targeted and relevant marketing approaches to drive improvements in revenue, response and ROI.
Lee Gallagher
Director, Precision Marketing
Lee Gallagher directs the development of Precision Marketing Strategies across InfoPrint’s multiple business lines worldwide. He is directly responsible for the solution strategies, advertising, blogs and social media, development of integrated programs, market research, marketing technologies, and data analytics.
