Roundtable
Leveraging Social Media for B2B Awareness
Social media these days is all the rage. It’s changed the way people communicate and set new standards for how businesses reach consumers. But all of this social media stuff doesn’t apply to B2B sales and marketing, right?
Wrong! That mindset is costing B2B companies new customer relationships, brand awareness and potential revenues. This is even more true when it comes to complex B2B product sales. Social media initiatives can provide remarkable sales results by helping prospects overcome steep learning curves associated with technical or scientific products.
During this Roundtable you will learn how to:
- Use social media to raise brand awareness and extend your B2B reach
- Combat the Web 2.0 skeptics, even while experimenting with B2B strategies
- Implement corporate-wide social media guidelines for how associates are to use this new medium
- Create metrics to measure social media activity and ROI
Speaker(s)
Jason Schleweis
Interactive Marketing Specialist
Jason Schleweis is the Interactive Marketing Specialist for Baxa Corporation, a customer-focused medical device company that provides innovative, solution-based technologies for fluid handling and delivery. He focuses on social media and outbound electronic marketing for Baxa products, and is also the project manager for Baxa Corporation’s social media and webinar efforts.
Through Jason’s stewardship, Baxa Corporation received an honorable mention for the 2009 PR News CSR Awards, Social Media category. Jason has a bachelor’s degree in business administration and marketing from Central Michigan University.
