October Morning Brew - What Marketers Need to Know About AR and VR
Augmented and Virtual Reality (AR/VR) are two trends that are coming of age.
For starters, it’s not going away. 2017 marked the adoption of AR VR as a mainstream technology and it will take a firm hold in 2018 as more organizations integrate the technology into their marketing mix, product experience and business operations.
For marketers, it will be critical to understand AR VR and how to use the technologies to further improve the customer experience.
Join us for a ‘hands on’ Morning Brew and learn more about:
- The difference between AR and VR, and what technologies are available
- Why AR VR is an important technology for B2B
- Key use cases for B2B AR VR experiences
AR VR hardware and applications will be available for demo after the presentation.
President, The Optera Group
Cole Sandau is President and Founder of Optera. Cole’s passion is understanding how to effectively apply emerging to complex communication problems. Over the past 4 years, Cole has focused on identifying commercial uses of AR/VR in the B2B and healthcare spaces. This has resulted in Cole being considered a nationally recognized leader in B2B and healthcare uses of AR/VR. Under Cole’s leadership, Optera has produced numerous nationally recognized AR/VR experiences over the past 4 years.