BMA Colorado News
BMA Colorado to Host Two Professional Development Events in Denver on December 5thDenver, Colo. — Nov 27, 2013 — Business Marketing Association Colorado (BMA Colorado) today announced that it will host two educational events in Denver on Thursday, December 5, 2013.
Laura Patterson to Present “The Six Cs of Customer Engagement” and Paul Allen to Lead StrengthsFinder® Seminar
At 11:30am, the organization will host Laura Patterson, President and Founder of VisionEdge Marketing in Austin, Texas, as its December keynote luncheon speaker at the Embassy Suites Denver-Downtown. This keynote event will be followed by a StrengthsFinder seminar at 2:30pm at Burns Marketing, which will be led by Paul Allen, Strengths Evangelist with Gallup in Washington, D.C.
December Keynote Luncheon
During this keynote session, customer engagement expert Laura Patterson will present “The Six Cs of Customer Engagement: Aligning Sales and Marketing to Accelerate Revenue.” Patterson will cover:
- A customer-centric approach for creating an opportunity pipeline
- The six key stages of developing, implementing, and measuring marketing's contribution to the opportunity pipeline
- How to use the customer-centric approach to align marketing and sales
- How to enable sales and marketing to collaboratively accelerate revenue
Date: Thursday, December 5, 2013
Time: 11:30am – 1:30pm
Location: Embassy Suites Denver – Downtown/Convention Center, 1420 Stout Street, Denver, CO 80202
Pricing: Members - $35, Not-yet Members - $65
StrengthsFinder is designed to help individuals discover their top five talent themes and learn how to use those talents to achieve academic, career, and personal success. Prior to attending the seminar, registrants will be given an access code in order to complete the StrengthsFinder assessment. During the seminar, Paul Allen, Strengths Evangelist with Gallup, will provide an overview of these talents and explain how StrengthsFinder can be used to:
- Boost company productivity and profits
- Eliminate inefficiencies by matching talent to task, role and department
- Increase employee engagement, potential, satisfaction and retention
- Improve collaboration through better colleague understanding
- Enhance interview performance by showcasing competencies
- Inform small business outsourcing decisions
- Make confident and successful career moves
- Stop battling weaknesses and focus on your strengths
Date: Thursday, December 5, 2013
Time: 2:30pm – 5:30pm
Location: Burns Marketing, 1444 Wazee St., Suite 222, Denver, CO 80202
Note: Limited parking available. Please plan accordingly.
Pricing: Members - $99, Not-yet Members - $129
Both events are open to the public. Bundled pricing is available. BMA Members can attend both events for $125. The price for not-yet-members to attend both events is $155. To register, visit www.bmacolorado.org , send an email to email@example.com, or call 303.607.9957. The reservation deadline is December 2, 2013.
About the Keynote Speaker
Laura Patterson , President & Founder, VisionEdge Marketing
For more than 20 years, Laura has helped CEOs and Marketing Executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines prove and improve the value of marketing. She was an early advocate of using marketing data, processes, automation, metrics, and dashboards to link marketing initiatives and investments to business outcomes and to improve alignment between sales and marketing, every organization’s two key revenue engines. Laura has authored three books on marketing performance management, including Metrics in Action: Creating a Performance Driven Marketing Organization.
About the StrengthsFinder Seminar Speaker
Paul Allen, Strengths Evangelist, Gallup
Paul Allen’s mission is twofold: to find executives and corporations that want to build strengths-based organizations and to develop thousands of coaches who can help boost engagement, productivity, and profits by enabling individuals and teams to "soar with their strengths." Prior to joining Gallup, Paul started several software and internet-based businesses during a 22-year career as an entrepreneur. Paul co-founded Ancestry.com in 1997 and was its first CEO. As the company grew, he took on the role of vice president of marketing, managing all the online marketing channels. More recently, Paul founded FamilyLink, which developed a Facebook application called "We're Related." This app enabled people to find relatives on Facebook and build a family tree, and it quickly attracted 80 million users. Paul received his bachelor's degree in Russian from Brigham Young University. He and his wife, Christy, live in Falls Church, Virginia, with four of their eight children.
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit www.bmacolorado.org.
Contact: BMA Colorado