BMA Colorado News
USG Corporation VP Linda McGovern to Speak at BMA Colorado Luncheon on March 12
McGovern will Present "Leading Through Turbulent Times: Aligning Strategy, Structure, and Brand to Win"
Denver, Colo. — Mar 05, 2014 — Business Marketing Association Colorado (BMA Colorado) today announced that it will host Linda McGovern, VP of Global Marketing for USG Corporation, as its March Keynote speaker. The event will take place on Wednesday, March 12 at 11:30am at the Embassy Suites Denver – Downtown.
In her presentation ,"Leading Through Turbulent Times: Aligning Strategy, Structure, and Brand to Win,” McGovern will share how USG Corporation, a leading building materials manufacturer and distributor, aligned and transformed its organization around a strategic "Plan to Win.” This plan returned the company to profitability by aligning strategy and organizational structure with a new brand and an Olympic sponsorship.
During this keynote session, McGovern will also share her insight on successful branding, addressing the critical attributes of integration, support, engagement, meaning, sustainability, alignment, consistency, purpose, and measurability.
Date: Wednesday, March 12
Time: 11:30am – 1:30pm
Location: Embassy Suites Denver – Downtown/Convention Center, 1420 Stout Street, Denver, CO 80202
Pricing: Members - $40, Not-yet Members - $70
About the Keynote Speaker
Linda McGovern has worked for USG for the past eight years. She started as the director of marketing communications and now serves as the VP of Global Marketing. In her role, Linda is responsible for global branding as well as the development of marketing strategies and programs for all global businesses. Prior to joining USG, Linda spent five years in marketing at truck manufacturer Navistar. She has also worked in the healthcare and logistics / distribution industries as a marketing professional. Linda graduated from the University of Kansas with a degree in advertising and journalism and received her master’s degree from Northwestern University. She serves as Immediate Past President of the Board of Directors for the Chicago chapter of the Business Marketing Association, Board Member for BPA Worldwide and Board Member for the Marketing Academy of Indiana University’s Business School. She is also an active member of the Association of National Advertisers.
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit www.bmacolorado.org.
Contact: Lisa Minor