BMA Colorado News
BMA & Forrester Research Release Benchmark Study
Survey of senior-level marketers
Denver, Colo. — Aug 14, 2014 — Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results.
To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity. Marketing leaders should use this report to benchmark and optimize their team's ability to: 1) understand customers' interests and needs; 2) align content themes to buyer concerns and business objectives; 3) develop content that engages buyers; 4) distribute it to intersect with their purchase journey; and 5) monitor how they interact with it. Taken together these five dimensions will help marketing to build content best practices that address customer needs throughout their purchase life cycle.
BMA members can access a complimentary copy of the research report here.
Contact: BMA Colorado