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Google to Gather with B2B Gurus
Business Marketing Association to host Google’s Sam Sebastian at Leadership Lessons Series
Denver, Colo. — Sep 03, 2009 — The Colorado Chapter of the Business Marketing Association (BMA) today announced its that Google’s Director of Business to Business (B2B) and Local Markets, Sam Sebastian will keynote its first 2009 -2010 Dinner Speech Series on September 9, 2009 at the Denver Renaissance Hotel.
Sebastian’s keynote presentation will highlight the most current research gathered by Google on the growing dependence and importance Internet search terms have for business-to-business marketing. With a record 60 percent increase in search volume over the past two years, search marketing now connects with the three toughest audiences to reach: chief executives, hard to identify small and medium-size businesses and government purchasers.
“We are excited that we can begin our 2009-2010 Dinner Series with such a great presenter,” said Tom Kennedy, BMA president. “Businesses have a tough time sorting through all the different ways to connect to potential customers and the folks at Google have the knowledge to get them one step closer. I know that the minute Mr. Sebastian starts talking, the pads and paper will come out to capture all the information he has to share.”
This keynote presentation, the first in BMA’s yearly Leadership Lessons series, is expected to draw more than 150 attendees. Sponsored by Moxie Media Group and seOverflow, two Denver-area marketing firms, the evening is expected to be one of the season’s most anticipated events. For further details visit www.bmacolorado.org and click on Events.
About BMA
Dedicated exclusively to the discipline of business-to-business marketing, BMA Colorado is the nationally recognized networking and development organization that provides a wide range of services, resources and opportunities to drive its members’ success. As the region’s premier association for top marketing practitioners, BMA Colorado hosts monthly events that feature expert speakers on innovative industry topics. Members benefit from professional recognition, unparalleled networking and a library of educational materials. Anyone interested in learning more about BMA Colorado is encouraged to call (303) 607-9957 or visit www.bmacolorado.org.
About Sam Sebastian
Sam Sebastian leads Google's B2B and Local Markets direct sales organizations, holding responsibility for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience across around the globe to generate leads, drive sales and build brands. His Local Markets team helps locally driven marketers—such as classifieds, directories, government, education and franchise companies—use Google's ad platform to realize greater efficiencies and returns from local advertising. To date, Google has enjoyed productive relationships with leading brands in the Local and B2B marketing space – Sebastian is responsible for growing those relationships and continuing to support growth and progress in the industry.
Sebastian joined Google from Classified Ventures (CV), an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain. Prior to Classified Ventures, Sebastian was a consultant with Arthur Andersen in Chicago, IL. Sebastian was a featured speaker at the 2009 Annual BMA Conference in Chicago and recently joined the national board.
Media Contact: Pat Mulcahy, Phone: 303-566-1470, Email: pat.mulcahy@twtelecom.com
Contact: Pat Mulcahy