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White Paper on Digital Marketing Now Available
Leading the Way in Lead Nuturing culls lead nuturing and marketing automation expertise from digital experts at IBM, Cisco and GE for B2B-specific insights.

Denver, Colo. — Nov 22, 2011 — BMA Colorado and 90octane recently partnered on the publication of a white paper that taps the expertise of digital marketing executives at IBM, Cisco and GE who offer insights into emerging lead nurturing best practices. Titled, “Leading the Way in Lead Nurturing,” the paper examines the complex lead nurturing processes and tools in place at these leading B2B organizations, while providing practical tips that B2B marketers can put into place today.

Author Sam Eidson, partner at 90octane and BMA Colorado’s 2011 Business Marketer of the Year, sought the expertise of leading digital marketers, including Michael Metz, former senior director of web marketing and strategy at Cisco; Chris Wong, vice president, marketing transformation at IBM; and Linda Boff, GE’s executive director global digital marketing, who was recently named B2B’s Top Digital Marketer of the Year.

The contributors detail the role of lead nurturing in their organizations’ growth plans, their current progress and how they measure results. In addition, Metz, Wong and Boff share the payoffs they expect to see from committing the time of their top digital marketing resources, implementing information systems and creating organizational change.

To download the paper, click here.

Contact: BMA Colorado

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