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Research on Main Street
Even in a global economy, businesses often need targeted, localized information about consumers, companies, and industries—but as skilled searchers know, adding the element of geography to any research project creates new challenges.
With Research on Main Street, author and BMA Colorado member Marcy Phelps presents a unique and useful guide to finding business and market information about places—including counties, cities, census blocks, and other substate areas—using free and low-cost online resources.
You’ll learn expert techniques and strategies for approaching location-specific research, including advice on how to tap local sources for in-depth information about business and economic conditions, issues, and outlooks. In addition to sharing her own well-honed expertise, Marcy incorporates a wealth of advice from her fellow business researchers throughout in the valuable Tips from the Pros sections in each chapter.
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