Books

Looking for additional B2B resources? Check out these selected resources to add to your library. 

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Driving Demand

Driving Demand

Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away.

Experiences: The 7th Era of Marketing

Experiences:  The 7th Era of Marketing

The WHY and HOW of Content Creation, authored by BMA Colorado member Carla Johnson

Word of Mouth Marketing - How Smart Companies Get People Talking

Word of Mouth Marketing - How Smart Companies Get People Talking

Master word of mouth marketing with this fun, practical, hands-on guide. From our successful Sept 2012 Keynote.

Emotional Intelligence for Sales Sucess

Emotional Intelligence for Sales Sucess

If you've ever found yourself getting flustered with clients, caving in to a discount, jumping the gun with your presentation, or wasting time with low-level prospects, then this book is for you. Emotional Intelligence for Sales Success will give you the insights, tools, and action plan to change your behavior and gain the outcomes you desire.

Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust:  Honesty as a Competitive Advantage

Learn how to earn—and keep—the extreme trust of everyone your company interacts with.

Managing Transitions: Making the Most of Change, by W. Bridges

Managing Transitions:  Making the Most of Change, by W. Bridges

Successful organizational change only takes place when employees have a purpose, a mental picture, a plan,and a part to play in change. Directed at managers on all rungs of the proverbial corporate ladder, this thoroughly updated and expanded edition of the best selling Managing Transitions provides step-by-step strategies for reaching this goal.

Advice from the Top - The Expert Guide to B2B Marketing

Advice from the Top - The Expert's Guide to B2B Marketing

This compendium of up-to-date knowledge by 24 experts includes chapters on building strategy, developing content, implementing your plan and measuring results.

Research on Main Street

Research on Main Street....

Research on Main Street: Using the Web to Find Local Business and Market Information

How to Win at B2B Email Marketing

How to Win at B2B Email Marketing

A guide to all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis.