BMA Conference - Workshops

A

Getting to the Core of Content Marketing

Marcus Sheridan, founder, The Sales Lion

A successful customer engagement strategy is the direct result of an intentional content strategy. But becoming a content marketer requires change and buy-in. It's a different way of planning, collaborating, and executing. Join our morning workshop, and you'll:

• Learn how to get started with effective content marketing immediately
• Understand what it takes to get buy-in from your organization with content marketing and how they can all become content producers
• Find new ways content will dramatically impact your company's sales process

B

Customer Journey Mapping

Rob Bean, vice president of new media, Burns Marketing

Today, forward-thinking organizations are investing in customer experience initiatives to discover ways to more effectively engage with their customers. During this 60-minute hands-on workshop, Burns Marketing will introduce the concept of customer journey mapping and will facilitate a "quick start" exercise with participants.

By studying the high and low points of a customers' "lifecycle of experience" with an organization, the process helps you shed light on issues and opportunities that can improve their overall customer experience – delivering lasting business value. Customer journey mapping is a practical tool that you can use in your business tomorrow.

Customer journey mapping helps you to:

• Understand your customer's journey with your brand
• Deliver innovations for your organization
• Better engage end customers and influencers