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CREATED:20110202T150621Z
DESCRIPTION:BMA Dinner - Defining and Exploring Thought Leadership\n\nLever
age Innovative Content to Support Your Brand\n\nWikipedia defines a Though
t Leader as an entity recognized for having innovative ideas. What then is
thought leadership?\nJoin BMA Colorado on March 9th and find out how Janu
s\, a leading Denver financial firm for over four decades\, defines it. \n
\nThe March 9th keynote event features Caroline Churchill\, SVP Marketing
& Brand Strategy at Janus. She’ll share her definition of thought leader
ship and why it’s an important component of a B2B marketing program.\n\n
You’ll hear how Janus creates a strong connection back to their brand an
d builds solid client relationships through content delivery and education
platforms. Caroline will help you:\n\n* Learn how to build compelling con
tent that supports your brand and highlights your firm's expertise\;\n* Ex
plore interactive ways to leverage that content to drive awareness and eng
agement with clients and prospects\;\n* Review delivery strategies for bot
h print and digital media\;\n* Understand the importance of building follo
w up programs for your sales organization and measuring content effectiven
ess.\n \nDon’t miss this chance to soak up some new ideas\, reinforce cu
rrent ones or just expand your creative channels to more innovative market
ing. Come early to network with your fellow B2B marketers. These events al
ways draw a big crowd. The food and beverages are great too.\n\nEvent Deta
ils\nWednesday\, March 9\, 2011\n5:30 New Member/Prospective Member Orient
ation\n5:30 Registration\, cocktails\, networking\n6:30 Dinner and Present
ation\nWhere:\nRenaissance Hotel\, 3801 Quebec Street\, Denver\, CO 80207\
, 303-800-1314\nParking is Free - but be sure to get your parking ticket v
alidated\nInvestment:\n$45 - members\n$59 - not-yet-members\n$35 - full ti
me students\n\nSpeakers\nCaroline Churchill \nSenior Vice President of Mar
keting and Brand Strategy\nCaroline is responsible for firm-wide brand and
advertising\, digital marketing\, corporate sponsorship and client events
and creative services for the Janus Capital Group\, headquartered in Denv
er\, CO. Additionally\, Caroline directs Janus’ thought leadership effor
ts as well as JANUSLABS®\, the firm’s value-added platform for financia
l advisors. Caroline has more than 20 years of experience in financial ser
vices\, including 10 years with The Vanguard Group\, where she served as a
Principal in the Institutional Creative Services and Client Services grou
ps. Caroline is a graduate of The Pennsylvania State University and holds
FINRA series 24\, 7\, 26\, 6 and 63 licenses.\n\n
DTEND:20110310T030000Z
DTSTAMP:20110202T150621Z
DTSTART:20110310T003000Z
LAST-MODIFIED:20110202T150621Z
LOCATION:Renaissance Hotel\, 3801 Quebec Street\, Denver\, CO 80207\, 303-8
00-1314
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:BMA Dinner - Defining and Exploring Thought Leadersh
ip
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\n\n\n\n\n
BMA Dinner - Defining and Exploring Thought Leadership
\n\n
Leverage Innovative Content to Support Your Bran
d
\n\n
\n\n
Wikipedia defines a Thought Leader as an entity recognized for hav
ing innovative ideas. What then is thought leadership?
\n
\n
Join BMA Colorado on
March 9th and find out how Janus\, a leading Denver financial firm for ove
r four decades\, defines it.
\
n\n
\n\n
The March 9th keynote event features Caroline Churchill\, SVP Marketing &\; Bra
nd Strategy at Janus. She’ll share her definition of thought leadership
and why it’s an important component of a B2B marketing program.
\n\n
\n\n
You’ll hear
how Janus creates a strong connection back to their brand and builds soli
d client relationships through content delivery and education platforms. C
aroline will help you:
\n\n
\n\n
·\; \; \;&nbs
p\; \; \; \; Learn how to build compelling content that supports your brand
and highlights your firm's expertise\;
\n\n
·\; \; \; \; \; \; \; Explore interactive ways to leverage that content to drive awareness
and engagement with clients and prospects\;
\n\n
·\; \; \; \; \; \; \; Review delivery strategies for both print and digital media\;
\n\n
·\; \; \; \; \; \;&nbs
p\; Understand the importance of buildi
ng follow up programs for your sales organization and measuring content ef
fectiveness.
\n
\n
\n
\n
Don’t miss this chance to soak up some new idea
s\, reinforce current ones or just expand your creative channels to more i
nnovative marketing. Come early to network with your fellow B2B marketers.
These events always draw a big crowd. The food and beverages are great to
o.
\n\n
\n\n
Event Details
\n\n
Wednesday\, March 9\, 2011
\n\n
5:30 New Member/Prospective Memb
er Orientation
\n\n
5:30 Registration\, cocktails\, networking
\
n\n
6:30 Dinner and Pres
entation
\n\n
Where:
\n\n
Renaissance Hotel\, 3801 Quebec Street\, Denver\, CO 80
207\, 303-800-1314
\n\n
Parking is Free - but be sure to get your parking ticket
validated
\n\n
Investment:
\n\n
$45 - members
\n\n
$59 - not-yet-members\n\n
$35 - full time s
tudents
\n\n
\n\n
Speakers
\n\n
<
FONT FACE="Calibri">Caroline Churchill \nSenior Vice President of Marketing and Brand Strategy
\n\n
Caroline is responsible for firm-wide brand and adverti
sing\, digital marketing\, corporate sponsorship and client events and cre
ative services for the Janus Capital Group\, headquartered in Denver\, CO.
Additionally\, Caroline directs Janus’ thought leadership efforts as we
ll as JANUSLABS®\, the firm’s value-added platform for financial adviso
rs. Caroline has more than 20 years of experience in financial services\,
including 10 years with The Vanguard Group\, where she served as a Princip
al in the Institutional Creative Services and Client Services groups. Caro
line is a graduate of The Pennsylvania State University and holds FINRA se
ries 24\, 7\, 26\, 6 and 63 licenses.