BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC CREATED:20110126T163654Z DESCRIPTION:How great leaders inspire everyone to take action\n\nThere are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead\, inspire us. The February 9th BMA Colorado keyn ote lunch is for anyone who wants to inspire others to take action . . . t o engage\, buy\, donate or work hard.\n\n\nSimon Sinek presents an unconve ntional perspective that explains how and why you should start with Why. H is presentations and book of the same name have earned him invitations to meet with leaders and organizations all over the world.\nPeople don’t bu y what you do\, they buy Why you do it\nAll organizations function on thre e levels: What you do\, How you do it\, and Why you do it. What you do is the tangible result. How you do it is the action you take to deliver the result. The Why is your purpose\, cause or belief.\nWhy are some people an d organizations more innovative\, more successful\, and command greater lo yalty from customers and employees? Most importantly\, how are they able t o repeat their success over and over?\nThose who know and communicate why they do what they do are the individuals and companies who rise above all others. \nHere’s a taste of what you’ll learn from Simon:\n* The Why\ , how and what teachings of “The Golden Circle”\n* How the concept is grounded in biology - not psychology\n* Successes and failures based on th e Law of Diffusion of Innovation\n* Examples from Apple\, Martin Luther Ki ng\, and the Wright brothers\n* How\, with a little discipline\, anyone ca n learn to inspire\nBecause it’s based on how people think and act\, thi s unique approach has application in big and small business\, in politics and non-profits. Your personal life? Absolutely!\n\nYou’re in for a spec ial treat\nKnow how some ideas resonate at a deeper\, more indelible level ? This is one of those ideas. It’s a powerful message\; one that changes the way you think. \n\nSpeaker\n\n\nSimon Sinek \nEthnographer and Author \nSimon Sinek is a trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action. Studying the leaders and co mpanies that make the greatest impact in the world and achieve a lasting s uccess\, he discovered the formula that explains how they do it.\nSinek’ s amazingly simple idea\, “The Golden Circle”\, is grounded in the bio logy of human decision-making. He has written or commented for local and n ational press and earned invitations to meet with an array of leaders and organizations\, including: Microsoft\, Dell\, SAP\, Intel\, Chanel\, Membe rs of the United States Congress\, multiple government agencies and entrep reneurs. \nSinek has also had the honor of presenting his philosophy to th e Ambassadors of Bahrain and Iraq\, and to the senior leadership of the Un ited States Air Force. He is an adjunct staff member of the RAND Corporati on\, one of the most highly regarded think tanks in the world and teaches graduate level strategic communications at Columbia University.\n DTEND:20110209T203000Z DTSTAMP:20110126T163654Z DTSTART:20110209T183000Z LAST-MODIFIED:20110126T163654Z LOCATION:Denver Athletic Club\, 1325 Glenarm Place\, Denver 80204 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:BMA Lunch Meeting - Simon Sinek - To inspire others\ , Start with the Why TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000D01472473BBDCB01000000000000000 010000000024E3F16E22A804DACA0B6F0C087B28A X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n \n\n\n\n\n

Agenda< /B>

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10:30 am New &\; Prospective Member Orientation

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11:30 am Registration Networking

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12 :00 pm Luncheon &\; Keynote

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Location

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Denver Athletic Club \, 1325 Glenarm Plac e\, Denver 80204

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Parking

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$7 in hotel garage with a validated ticket. Ample metered street parking

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How great leaders inspire everyone to take action
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\nThere are leade rs and there are those who lead. Leaders hold a position of power or influ ence. Those who lead\, inspire us. The February 9th BMA Colorado keynote l unch is for anyone who wants to inspire others to take action . . . to eng age\, buy\, donate or work hard.

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Simon Sinek pres ents an unconventional perspective that explains how and why you should st art with Why. His presentations and book of the same name have earned him invitations to meet with leaders and organizations all over the world.

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People don ’t buy what you do\, they buy Why you do it

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All organizations func tion on three levels: What you do\, How you do it\, and Why you do it.  W hat you do is the tangible result. How you do it is the action you take to deliver the result. The Why is your purpose\, cause or belief.
\nWhy a re some people and organizations more innovative\, more successful\, and c ommand greater loyalty from customers and employees? Most importantly\, ho w are they able to repeat their success over and over?

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Those who know and co mmunicate why they do what they do are the individuals and companies who r ise above all others. 

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Here’s a taste of what you’ll learn from Simon:

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·\; \; \; \; \; \ ; \; The Why\, how and what teachings of “The Golden Circle”< /P>\n\n

·\; \; \; \; \; \; \; How the concept is grounded in biology - not psy chology

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·\; \; \; \; \;&n bsp\; \; Successes and failures bas ed on the Law of Diffusion of Innovation

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< SPAN LANG="en-us">·\; \; \; \; \; \; \; Examples from Apple\, Martin Luther King\, and the Wright brothers< /FONT>

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·\; \; \; \; \; \;&nb sp\; How\, with a little discipline\, a nyone can learn to inspire

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Because it’s based on how people think and act\, this unique approach has application in big and small business\, in politics and non-profits. Your personal life? Absolutely!
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You’re in for a special treat

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Know how some idea s resonate at a deeper\, more indelible level? This is one of those ideas. < /SPAN> It’s a powerful messag e\; one that changes the way you think.
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< SPAN LANG="en-us">
Speaker

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Simon Sinek
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Ethnographer and Author

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Simon Sinek is a trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action. Studying the lea ders and companies that make the greatest impact in the world and achieve a lasting success\, he discovered the formula that explains how they do it .

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Sinek’s amazingly simple idea\, “< /I>The Golden Circle”\, is grounded in the biology of human decision-making. He has written or commented for local a nd national press and earned invitations to meet with an array of leaders and organizations\, including: Microsoft\, Dell\, SAP\, Intel\, Chanel\, M embers of the United States Congress\, multiple government agencies and en trepreneurs.

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Sinek has also had the honor of presenting his philosophy to t he Ambassadors of Bahrain and Iraq\, and to the senior leadership of the U nited States Air Force. He is an adjunct staff member of the RAND Corporat ion\, one of the most highly regarded think tanks in the world and teaches graduate level strategic communications at Columbia University.

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