Despite its consumer leaning . . .YouTube is also an excellent tool for B2B marketers . . . as long as you know the best ways to take advantage of the site. Despite its consumer leaning . . .
\n\nLunch and K eynote
\n\nYouTube is also an excellent tool for B2B marketers
\n\n. . . as long as you know the best ways to take advantage of the site.
\n\nBy following YouTub e’s suggested best practices\, large and small advertisers are finding t he hugely popular website to be an effective marketing platform.
\n\nMake your res ervation now for the BMA Keynote luncheon on April 13th where you’ll:
\n\n·\; \; \; \; \; \; \; See examples of YouTube B2B videos \;
\n\n·\; \; \; \; \; \ ; \; Get the research\, trends and us age/behavior of viewers\;
\n\n·\; \; \; \; \; \; \; Learn five of the “best practices” for YouTube video marketing\;\n\n
·\;
YouTube is the world's most popular online video co mmunity (233 million unique visitors a month). It’s a natural forum for people to connect and be informed. That makes it a good place for marketer s to be.
\n\n< B>Interactive Workshop
\n\n< /B>Case Studies\, Tools and Strategies
\n\ n
\nIn this highly interactive workshop\,
you’ll see exactly how YouTube can be an excellent B2B marketing tool. R
isa Teksten\, YouTube B2B Programs Manager will present the top five lesso
ns YouTube has learned and the strategies you can apply from those lessons
.
\nRisa will share engaging case studies from each of the five lessons
. You’ll learn how other B2B marketers are making YouTube work for them.
For example\, you’ll see tools to help you understand an audience’s b
ehavior which\, in turn\, will help you discover what content is most effe
ctive in video.
This is a fast-paced workshop\, loaded with practical ideas yo u can put to work quickly.
\n\nThe Top 5 Lessons and the B2B Strategies
\n\nAsk questions and take some serious notes:
\n\n1. \; \; \; \; \; Using YouTube tools to determine the most effective con tent
\n\n2. \; \; \; \; \; How to us e video for crisis management and corporate communications\n\n
3. \; \;&nb sp\; \; \; The best way to target influe ncers and decision makers
\n\n4. \; \; \; \; \; Using a serious tone to change behavior (it’s not all pop cu lture)
\n\n5. \; \; \; \; \; Strateg ies for integrating social experiences
\n\n<
/SPAN>Speaker: Risa Teksten<
SPAN LANG="en-us">\
,
YouTube Programs Mana
ger\, B2B Industries
Risa joined Google in 2006 and has been working with YouTube\, a Google owned company\, since 2007. Primarily\, Risa focuses on brands in B2B\, C onsumer Electronics\, Travel\, Local\, and QSR Industries. < /P>\n\n
She works with top -rated Fortune 500 companies to develop custom programming\, marketing and advertising solutions on YouTube and across Google Display properties. Sh e leverages innovations in web technology\, video and social media to desi gn customized solutions to meet corporate marketing challenges. A 13-yea r media veteran\, Risa previously worked at ABC News and as a consultant w ith Booz Allen Hamilton. She received her Master's degree from the Univers ity of Chicago and Undergraduate degree from the University of Virginia.
\n\nEvent Details
\n\n< SPAN LANG="en-us">
\n\n\; \;& nbsp\; \; \; \; \; 11:30 am \; Regi stration Networking
\n\n&nb sp\; \; \; \; \; \; \; 12:00 pm - !:30 \; Luncheon &\; Keynote
\n\nParking:
\n\n$ 7 in hotel garage with a validated ticket.
\n\n< /SPAN>Ample metered street parking
\n\n\n X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 X-MICROSOFT-DISALLOW-COUNTER:FALSE X-MS-OLK-ALLOWEXTERNCHECK:TRUE X-MS-OLK-AUTOFILLLOCATION:FALSE X-MS-OLK-CONFTYPE:0 BEGIN:VALARM TRIGGER:-PT60M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR