1101 13th St. D enver\, CO 80204 (corner of Arapahoe &\; 13th Street) - red brick build ing
\n\nAs a member of BMA Col orado\, we believe you deserve exclusive access to intelligence\, networki ng\, training and resources that will help you create better strategy and perform more effectively in order to drive change\, build a competitive ad vantage and achieve stronger results. One way BMA Colorado delivers additi onal value to our members is through member-only events. Our members avera ge 15 years of industry experience—you've paid your dues\, now it’s ti me to reap the rewards. To register\, simply register online\, email Marilee or call the BMA office at 303-607-9957.
\n\nCommercial buyers around the world differ by more than language. Culture\, buying practices\, and leg al frameworks differ. So - how do you maximize revenue when the potentia l audience grows to compass every buyer around the world?
\n\nDavid Ashton\, VP of Global Business Consultin g for SDL\, will share new discoveries about The Everywhere Market. So f luid are global dynamics at this point in history that the rules of market ing are being rewritten as we speak. Today every B2C and every B2B buyer is a legimate target. Much time has been spent helping B2C players unde rstand and target their audience\, but in the B2B world\, there isn't as m uch research and help. And companies need to understand how business buy ers buy - whether they are buying in Boise\, Beijing or Budapest.\n\n
Traditionally\, companies have focused primarily on taking a customer experience that has worked domestically an d have translated that experience for a foreign audience. Let's discover together how to best reach that everywhere market of B2B buyers. < /P>\n\n
S peaker
\n\nDavid Ashton
\nVP\, Global Business Consulting\, SDL
David Ashton works with com
panies to help them expand their global footprint. Tackling global markets
is something to take seriously and should never be an adjunct to a domest
ic market strategy. He passionately drives that message whether in public
speaking\, or in advisory sessions with clients.
\n
\nCentral to cap
italizing on global markets is understanding the mind of the person behind
every transaction\, wherever they live. David is an expert on the rapidly
evolving ways customers and brands intertwine. Because of that\, much of
his time helping clients evolve their business model to account for the wa
y the cyber-social evolution impacts the way business interact with custom
er. Yesterday’s Facebook-Friend\, is today’s brand-influencer whether
we want that to be the case or not. His skill is not just in explaining th
e new patterns of customer behavior that technology convergence brings\; b
ut in how business can detect and capitalize on those patterns.
\n
\
nDavid guides business leaders through continual disruptive change and how
to prepare their business for a ubiquitous marketplace where language and
cultural preference is merely a critical element of personalization. His
keynote presentations provide the audience with a provocative\, educationa
l and entertaining front-row seat as near-future technology and sociologic
al evolution collide. His advisory work with business leaders provides a c
ollaborative environment where his insights drive disruptive change in the
way business market and sell to a global audience.
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