BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 14.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Mountain Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0600 TZOFFSETTO:-0700 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0700 TZOFFSETTO:-0600 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CATEGORIES:BMA CLASS:PUBLIC CREATED:20130226T014535Z DESCRIPTION:For decades\, marketers have functioned in task-oriented roles – product launches\, lead generation and media hits. But today\, our pro fession requires us to INSPIRE – inspire teams\, departments\, organizat ions\, and even markets. As we catalyze and inspire people\, we’re requ ired to take on a more strategic perspective that reflects the growing imp act marketing has on our organizations as a whole – from recruiting and culture to customer experience and revenues. \nMarketing stands as the sea mless conduit that connects everyone within our organizations. The time ha s come for us to understand why we must take a leadership role in setting vision and direction in the boardroom\, the marketplace and within our own profession. \nJoin B2B executives from leading Fortune 500 companies who lead through inspiration within their industries and our evolving marketin g profession. During three TED-style talks\, you’ll hear why marketing n eeds to think differently\, how to create better alignment internally\, an d how to build relationships within our businesses regardless of disciplin e or geographic location.\nWhether you’re an enterprise executive or SMB start-up\, you’ll discover:\n* The changing dynamics of the marketing p rofession and the leadership role we now must play\n* Why marketing must l ead the effort to create consistency in messaging internally and externall y\n* How to build relationships to create a customer-centric culture that creates personal\, meaningful experiences for employees and customers\n\nP arking:\nValet parking is $8 per car with various surface lots available w ithin walking distance of hotel\n\nSchedule: \nNew Member & Prospective Me mber Orientation: 4:30 p.m.\nCocktails & Networking: 5:30 p.m.\nDinner & K eynote: 6:30 p.m.\n\nSpecial Meal Requests: \nMust be made by Thurs\, Marc h 7\n\nView a map \n\nSPEAKERS\n\nEduardo Conrado\nSVP - Marketing an d IT - Motorola Solutions\nResponsible for more than 60% of Motorola’s r evenues\, Eduardo Conrado has a proven track record of capturing the atten tion of customers and engaging them in innovative ways. Recognized three y ears in a row by BtoB magazine as the top marketer of the year\, Conrado l eads a global team that is the force behind Motorola's BtoB marketing. He has consolidated his team’s efforts to create a single\, unified voice a cross all communications channels\, which has enabled the company to build highly envied\, long-term relationships with customers. Conrado will shar e the secrets of his team’s success in using digital and social media to build relationships with its BtoB customers and drive results globally. \ n\nKatherine Button Bell\nVice President\, CMO\, Emerson\nKathy Button Bel l joined Emerson in 1999. As vice president and chief marketing officer\, she is responsible for global marketing and corporate branding for Emerson \, a $24.4 billion diversified global technology and engineering leader.\n Button Bell developed and launched Emerson’s corporate branding program in 2000\, putting in place an entirely new brand architecture and strategy across the company’s more than 60 divisions. The initiative included th e first corporate logo change in more than 30 years. In 2002\, she launche d the company’s first-ever global integrated advertising campaign.\nButt on Bell serves on the board of directors of the American Marketing Associa tion and Business Marketing Association. She was named one of the “Best Marketers of 2009” by BtoB magazine. She was recognized as one of the w orld’s top 10 marketers and strategists in BtoB’s “Who’s Who Speci al Report” in 2003.\n\nJennifer Nealson\nCurrent BMA Colorado President\ , CMO\, DCPA\nJennifer K. Nealson is the chief marketing officer for the D enver Center for the Performing Arts (DCPA)\, overseeing all marketing and communications\, customer experience\, audience development and sales. Sh e holds management responsibility for 100 employees and 400 volunteers\, a s well as the marketing efforts for 11 locally-produced plays\, more than 22 Broadway touring productions and educational programs that serve 50\,00 0-plus students each year.\nNealson has served in executive leadership rol es for more than 14 years\, during which she has created and directed all aspects of an integrated marketing strategy. She served as chief marketing officer for the Trust Company of America and\, previously\, as as vice pr esident and managing director of marketing and communications for Republic Financial Corporation.\nNealson was named to the National ForbesCMO Netwo rk and is president of the Colorado Business Marketing Association. She is an advisor for the Colorado CMO Advisory Council and\, in years past\, se rved as Regent and a member of the board of directors at the University of Nebraska.\n\nEileen Zicchino\nManaging Director and CMO\, JPMorgan Chase Treasury Services\nWith the tenure of the average Chief Marketing Officer reaching only 24 months\, Eileen Zicchino’s 10-year stint in this positi on with JPMorgan Chase is unheard of. How did she break the mold? By ensur ing that her team consistently—and creatively—communicates the success es of the marketing department to the right sets of internal ears. A membe r of the CMO Council and national BMA board\, she knows all the in’s\, o ut’s and hidden secrets to ensuring marketing’s success with its peers as well as customers. \n\n DTEND;TZID="Mountain Standard Time":20130311T203000 DTSTAMP:20130226T014535Z DTSTART;TZID="Mountain Standard Time":20130311T173000 LAST-MODIFIED:20130226T014535Z LOCATION:Embassy Suites Downtown\, 1420 Stout St\, Denver\, CO 80202 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:TO INSPIRE: THE EVOLVING ROLE OF A MARKETER TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000C04D35208713CE01000000000000000 01000000069C27A343AD69E4AB2433AFBE8D1DE26 X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n \n\n\n\n\n

For decades\, marketers have functioned in task-oriented roles – prod uct launches\, lead generation and media hits. But today\, our profession requires us to INSPIRE – inspire teams\, departments\, organizations\, a nd even markets.  As we catalyze and inspire people\, we’re required to take on a more strategic perspective that reflects the growing impact mar keting has on our organizations as a whole – from recruiting and culture to customer experience and revenues. 

\n\n

Marketing stand s as the seamless conduit that connects everyone within our organizations. The time has come for us to understand why we must take a leadership role in setting vision and direction in the boardroom\, the marketplace and wi thin our own profession. 

\n\n

Join B2B executives from lea ding Fortune 500 companies who lead through inspiration within their indus tries and our evolving marketing profession. During three TED-style talks\ , you’ll hear why marketing needs to think differently\, how to create b etter alignment internally\, and how to build relationships within our bus inesses regardless of discipline or geographic location.

\n\n

Whether you’re an enterprise executive or SMB start-up\, you’ll disc over:

\n\n

·\; \; \;&n bsp\; \; \; \;< SPAN LANG="en-us"> The changing dynamics of the market ing profession and the leadership role we now must play

\ n\n

·\; \; \; \; \; \;  \; Why marketing m ust lead the effort to create consistency in messaging internally and exte rnally

\n\n

·\; \; \;& nbsp\; \; \; \; How to build relationships to create a customer-centric culture that creates personal\, meaningful experiences for employees and customers

\n\n

\n\n

Parking:
\nValet parking is $8 per car with various surface lots available within walking distance of hotel

\n\n

\n\n

Schedule: 
\nNew Member &\; Prospective Member Orientatio n: 4:30 p.m.
\nCocktails &\; Networking: 5:30 p.m.
\nDinner &\ ; Keynote: 6:30 p.m.

\n\n

\n\n

Special Meal Requests: 
\nMust be made by Thurs\, March 7

\n\n

\n\n

View a map< /SPAN>

\n\n

< /B>

\n\n

SPEAKERS

\n\n

Eduardo Conrado
\n SVP - Marketing and IT - Motorola Solutions

\n\n

Respon sible for more than 60% of Motorola’s revenues\, Eduardo Conrado has a p roven track record of capturing the attention of customers and engaging th em in innovative ways. Recognized three years in a row by < SPAN LANG="en-us">BtoB magazine as the top marketer o f the year\, Conrado leads a global team that is the force behind Motorola 's BtoB marketing. He has consolidated his team’s efforts to create a si ngle\, unified voice across all communications channels\, which has enable d the company to build highly envied\, long-term relationships with custom ers. Conrado will share the secrets of his team’s success in using digit al and social media to build relationships with its BtoB customers and dri ve results globally. 

\n\n

\n\n

Katherine Button Bell
\nVice President\, CMO\, Emerson< /FONT>

\n\n

Kathy Button Bell joined Emerson in 1999. As vice president and chief marketing officer\, she is responsible for global marketing and corporate branding for Emerson\, a $24.4 billion diversified global technology and engineering leader.

\n\n

Button Bell developed and launched Emerson’s corporate branding program in 2000\, putting in place an entir ely new brand architecture and strategy across the company’s more than 6 0 divisions. The initiative included the first corporate logo change in mo re than 30 years. In 2002\, she launched the company’s first-ever global integrated advertising campaign.

\n\n

Button Bell serves on the board of director s of the American Marketing Association and Business Marketing Association . She was named one of the “Best Marketers of 2009” by  BtoB magazine.  She was recognize d as one of the world’s top 10 marketers and strategists in BtoB ’s “Who’s Who Special Report” in 2003.

\n\n

\n\n

Jennifer Nealson
\n Current BMA Colorado President\, CMO\, D CPA< SPAN LANG="en-us">

\n\n

Jennifer K. Nealson is the chief marketing officer for the Denver Center for the Performing Arts (DCPA)\, overseeing all marketing and comm unications\, customer experience\, audience development and sales. She hol ds management responsibility for 100 employees and 400 volunteers\, as wel l as the marketing efforts for 11 locally-produced plays\, more than 22 Br oadway touring productions and educational programs that serve 50\,000-plu s students each year.

\n\n

< FONT COLOR="#666666" SIZE=2 FACE="Arial">Nealson has served in executive l eadership roles for more than 14 years\, during which she has created and directed all aspects of an integrated marketing strategy. She served as ch ief marketing officer for the Trust Company of America and\, previously\, as as vice president and managing director of marketing and communications for Republic Financial Corporation.

\n\n

Nealson was named to the National ForbesCMO Network and is p resident of the Colorado Business Marketing Association. She is an advisor for the Colorado CMO Advisory Council and\, in years past\, served as Reg ent and a member of the board of directors at the University of Nebraska.< /FONT>

\n\n

\n\n

< FONT COLOR="#666666" SIZE=2 FACE="Arial">Eileen Zicchino
\nManaging Director and CMO\, JPMorgan Chase Treasury Services

\n\n

With the tenure of the average Chief Marketing Officer reaching only 24 months\, Eileen Zi cchino’s 10-year stint in this position with JPMorgan Chase is unheard o f. How did she break the mold? By ensuring that her team consistently—an d creatively—communicates the successes of the marketing department to t he right sets of internal ears. A member of the CMO Council and national B MA board\, she knows all the in’s\, out’s and hidden secrets to ensuri ng marketing’s success with its peers as well as customers. 

\n\n

\n\n\n X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 X-MICROSOFT-DISALLOW-COUNTER:FALSE X-MS-OLK-AUTOFILLLOCATION:FALSE X-MS-OLK-CONFTYPE:0 BEGIN:VALARM TRIGGER:-PT60M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR