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CATEGORIES:BMA
CLASS:PUBLIC
CREATED:20101008T132729Z
DESCRIPTION:Wednesday\, October 13\, 2010\, 10:30 am - 1:30 pm\nBMA Nation
al Telecast and Lunch: Digital Deliverance\nUnderstanding digital’s rapi
dly growing role in engaging b-to-b constituencies \nIf you could hear fro
m a handful of companies at the forefront of digital engagement of key aud
iences\, chances are that Cisco\, GE and IBM would be at the top of your w
ish list.\nYour wish comes true on Wednesday\, October 13\, when national
BMA chairman Gary Slack will moderate a 90-minute\, nationally telecast pa
nel discussion at the Denver Athletic Club with:\n* Linda Boff\, Global Di
rector\, Marketing Communications\, GE\n* Ben Edwards\, Vice President of
Digital Strategy and Development\, IBM\n* Mike Metz\, Senior Director Web
Marketing and Strategy\, Cisco\nMike\, Linda and Ben lead digital strategy
and marketing at their respective firms. They have generously agreed to c
ollaborate with BMA on what will be a riveting\, wide-ranging discussion.\
n\nDuring this in-depth panel\, you will learn about:\n* The digital ecosy
stems at Cisco\, GE and IBM\n* Why and how digital has become a primary ma
rketing platform\n* How digital techniques are enhancing customer engageme
nt and loyalty\n* How digital supports demand generation from the top to t
he bottom of the b-to-b sales funnel \nIn addition\, you will learn about
the latest at Cisco\, GE and IBM on these specific fronts:\n* Digital cont
ent and collaboration\n* Expert and other types of web communities\n* Digi
tal tools for the sales force\n* Mining customer web behavior to deliver p
ersonalized Web experiences\n* Social media strategy\n* Mobile and mobile
apps\n* SEO\, SEM and analytics\nAs the second of two national BMA telecas
t panels this year\, the October 13 panel session will be telecast live fr
om Denver to BMA chapters and members across the country.\nIn contrast to
normal BMA Colorado lunch programs\, the 90-minute telecast panel will beg
in promptly at 11:00 am (with doors opening at 10:30 am) and end at 12:30
pm MST\, followed by lunch.\nQ&A Session\nBMA intends to carve out at leas
t 30 minutes for audience Q&A (both from the live Denver audience and onli
ne from our global audience). We will ask panel members to keep their answ
ers brief so we can address as many questions as possible.\nPlease feel fr
ee to submit questions in advance to Marilee Yorchak at marilee@bmacolorad
o.org.\nBONUS!\n\n\nAll attendees at the live event will be entered into a
drawing for an iPad PLUS will receive instructions on downloading the las
test white paper from Marketo on best practices in B2B Social Media. \nOn-
Demand Access\nYou will have access to the 90-minute program on demand abo
ut a week after the event. BMA Colorado will provide Instructions to all r
egistered attendees at a later date.\nSpeakers\n Linda Boff\nGlobal Direct
or\, Marketing Communications\, GE\nLinda Boff has served as the Global Di
rector\, Marketing Communications for GE since November 2008. She holds re
sponsibility for cross-business collaboration for key corporate initiative
s and provides corporate-wide leadership for marketing communications. Lin
da and her team drive the digital strategy for GE and run the Digital COE.
She also leads event marketing\, sponsorship and promotions. \n Ben Edwar
ds\nVice President of Digital Strategy and Development\, IBM\nBen Edwards
leads the strategy\, design and development of IBM’s marketing and commu
nications within the digital realm\, including web\, mobile and social med
ia. His digital leadership team directs digital marketing worldwide\, deve
lops the ibm.com and corporate intranet\, the digital content strategy\, I
BM’s social media teams and IBM’s global digital agency. Previously\,
Ben served as the executive vice president of The Economist Group\, a $500
million diversified media and information-services company.\n Mike Metz\n
Senior Director Web Marketing and Strategy\, Cisco\nA 20-year veteran of t
he computer industry\, Michael Metz heads a team of over 50 web profession
als who manage all marketing aspects of the corporate website. Mike has al
so served as the Director of E-learning Marketing for Cisco\, holding resp
onsibility for marketing the Cisco Career Certifications program\, Cisco l
earning products\, e-learning as an Internet solution for customers\, and
as an applied solution for Cisco field\, channel and customer learning nee
ds.\nLocation\nDenver Athletic Club\, 1325 Glenarm Place\, Denver\, CO 802
04\nSchedule:\n9:30 am - New/Prospective Member Orientation\n10:30 am –
Doors open\, seating begins\n11:00 am – Live\, nationally telecast panel
program begins\n12:30 pm - Lunch\n\nParking:\n$7 in DAC parking garage\nA
mple metered street parking\n\n
DTEND:20101013T193000Z
DTSTAMP:20101008T132729Z
DTSTART:20101013T163000Z
LAST-MODIFIED:20101008T132729Z
LOCATION:Denver Athletic Club\, 1325 Glenarm Place\, Denver\, CO 80204
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:BMA National Telecast and Lunch: Digital Deliverance
TRANSP:OPAQUE
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X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n
\n\n\n\n\n
Wednesday\, Oc
tober 13\, 2010\, 10:30 am - 1:30 pm
\n\n
BMA National Telecast and
Lunch: Digital Deliverance
\n\n
Understanding digital’s rapidly growi
ng role in engaging b-to-b constituencies
\n\n
If you could hear from a handful of companies at the forefron
t of digital engagement of key audiences\, chances are that Cisco\, GE and
IBM would be at the top of your wish list.
\n\n
Your wish comes true on Wednesday\, October 13\, when nation
al BMA chairman Gary Slack will moderate a 90-minute\, nationally telecast
panel discussion at the Denver Athletic Club with:
\n\n
·\; \; \; \; \; \; \; Linda Boff\, Global Director\, Marketing Communications\, G
E
\n\n
·\; \; \; \; \; \;&
nbsp\; Ben Ed
wards\, Vice President of Digital Strategy and Development\, IBM
\n\n
·
\; \; \; \; \; \; \; Mike Metz\, Senio
r Director Web Marketing and Strategy\, Cisco
\n\n
Mike\, Linda and Ben lead
digital strategy and marketing at their respective firms. They have gener
ously agreed to collaborate with BMA on what will be a riveting\, wide-ran
ging discussion. \n \nDuring this in-depth panel\, you will learn ab
out:
\n\n
·\; \; \; \; \; \;
\; The digital ecosystems at Cisco\
, GE and IBM
\n\n
·\; \; \; \;&nbs
p\; \; \; Why and how digital has become a primary marketing platform
\n\n
·
\; \; \; \; \; \; \; How digital techn
iques are enhancing customer engagement and loyalty
\n\n<
P DIR=LTR>·\; \; \; \; \; \; \; How digital supports demand ge
neration from the top to the bottom of the b-to-b sales funnel \n\n
In addi
tion\, you will learn about the latest at Cisco\, GE and IBM on these spec
ific fronts:
\n\n
·\; \; \; \; \;&nbs
p\; \; Digital content and coll
aboration
\n\n
·\; \; \; \; \;
\; \; Expert and other types of web communities
\n\n
·\; \; \; \; \; \; \; Digital tools for the sales force
\n\n
·\; \; \; \; \; \; \;
Mining custo
mer web behavior to deliver personalized Web experiences
\n\n
·\; \; \; \; \; \; \; Social media strategy
\n\n
·\; \; \; \; \; \; \
; Mobile and
mobile apps
\n\n
·\; \; \; \;
\; \; \; SEO\, SEM and analytics
\n\n
As the second of two national BMA telecast
panels this year\, the October 13 panel session will be telecast live from
Denver to BMA chapters and members across the country.
\n\n
In contrast to normal BMA Colorado lunch program
s\, the 90-minute telecast panel will begin promptly at 11:00 am (with doo
rs opening at 10:30 am) and end at 12:30 pm MST\, followed by lunch.
\n\n
Q&\;A Session \nBMA in
tends to carve out at least 30 minutes for audience Q&\;A (both from th
e live Denver audience and online from our global audience). We will ask p
anel members to keep their answers brief so we can address as many questio
ns as possible.
All attendees at the live event will be entered into a dra
wing for an iPad PLUS will receive instructions on downloading the lastest
white paper from Marketo on best practices in B2B Social Media.
\n\n
On
-Demand Access \nYou will have access to the 90-minute program on d
emand about a week after the event. BMA Colorado will provide Instructions
to all registered attendees at a later date.
\n\n
Speakers\n\n
\;Linda Boff \nGl
obal Director\, Marketing Communications\, GE
\n\n
Linda Boff has served as the
Global Director\, Marketing Communications for GE since November 2008. Sh
e holds responsibility for cross-business collaboration for key corporate
initiatives and provides corporate-wide leadership for marketing communica
tions. Linda and her team drive the digital strategy for GE and run the Di
gital COE. She also leads event marketing\, sponsorship and promotions. <
/SPAN>
\n\n
\;Ben Edwards \nVice President of
Digital Strategy and Development\, IBM
\n\n
Ben Edwards leads the strategy\, de
sign and development of IBM’s marketing and communications within the di
gital realm\, including web\, mobile and social media. His digital leaders
hip team directs digital marketing worldwide\, develops the ibm.com and co
rporate intranet\, the digital content strategy\, IBM’s social media tea
ms and IBM’s global digital agency. Previously\, Ben served as the execu
tive vice president of The Economist Group\, a $500 million diversified me
dia and information-services company.
\n\n
\;Mike
Metz \nSenior Director Web Marketing and Strategy\, Cisco
\n\n
A 20-
year veteran of the computer industry\, Michael Metz heads a team of over
50 web professionals who manage all marketing aspects of the corporate web
site. Mike has also served as the Director of E-learning Marketing for Cis
co\, holding responsibility for marketing the Cisco Career Certifications
program\, Cisco learning products\, e-learning as an Internet solution for
customers\, and as an applied solution for Cisco field\, channel and cust
omer learning needs.
\n\n
Location
\n\n
Denver Athletic Club\, 1325 Glenarm Pl
ace\, Denver\, CO 80204
\n\n
Sch
edule: \n9:30 am - New/Prospective Member Orientation
\n\
n
10:30 am – Doors open\, seating begins
\n\n
11:00 am – Live\, nationally t
elecast panel program begins
\n\n
1
2:30 pm - Lunch \n \nParking: \n$7 in DAC parking garage\nAmple metered street parking