BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20100401T224236Z
DESCRIPTION:Using LinkedIn to Grow Your B2B Business\n\n\nB2B marketers nee
d to take advantage of all the tools of the trade. While many understand t
he value of LinkedIn for personal networking and job hunting\, it’s also
the “secret weapon” for B2B business development and gathering compet
itive intelligence. For the past few years\, LinkedIn has provided people
across every industry and profession with an online platform for showcasin
g their professional brands\, finding new business\, marketing their servi
ces and gaining a competitive advantage. And let’s face it – if you’
re not on board\, then you’re missing the boat. \nJoin us for this deep
dive into using LinkedIn and learn:\n* How to use LinkedIn for B2B marketi
ng\, business development and business intelligence on customers and compe
tition\n* Why you need to build your company’s professional brand online
\n* Ways to ensure your profile comes up in searches when others use Linke
dIn to find the experts\nSpeakers\nTorrey Lincoln \nDirector\, Western Reg
ion Advertising Sales\nA veteran of the digital world\, Torrey Lincoln hol
ds responsibility for all advertising sales in the western United States f
or LinkedIn. Lincoln leverages 12 years of digital marketing and advertisi
ng experience to help leading marketers connect with business professional
s through targeted\, online advertising and engagement programs. His reper
toire of clients includes Microsoft\, HP\, Intel\, Charles Schwab\, and BM
W\, to name a few. \nBefore joining LinkedIn\, Lincoln worked at Yahoo! he
lping marketers from the finance\, technology and automotive industries in
tegrate Internet marketing strategies into their plans. From his early day
s at Forbes.com\, he’s even credited for his contribution to their impre
ssive online presence. \nWednesday\, April 14\, 2010\n 11:30 am to 1:00 p
m\, New Member Orientation at 11 am\nLocation\nCrowne Plaza Hotel\, 1450 G
lenarm Place\, Denver 80202\nSchedule:\n11:00 am New & Prospective Member
Orientation\n11:30 am Speed Networking\nNoon Luncheon & Keynote\nParki
ng:\n$5 in hotel garage with a validated ticket\nAmple metered street park
ing\; Denver Pavilions Parking Garage also suggested if hotel garage is f
ull \n\n
DTEND:20100414T190000Z
DTSTAMP:20100401T224236Z
DTSTART:20100414T173000Z
LAST-MODIFIED:20100401T224236Z
LOCATION:Crowne Plaza Hotel\, 1450 Glenarm Place\, Denver 80202
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:BMA Lunch Meeting - Using LinkedIn to Grow Your B2B
Business
TRANSP:OPAQUE
UID:040000008200E00074C5B7101A82E00800000000B034B0F9B9D1CA01000000000000000
0100000009F3F0243F0365E48804E1B2B90D94ACA
X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n
\n\n\n\n\n
Using LinkedIn to Grow Your B2B Business\n\n
\n\n
B2B marketers need to take advantage of all the tools of
the trade. While many understand the value of LinkedIn for personal netwo
rking and job hunting\, it’s also the “secret weapon” for B2B busine
ss development and gathering competitive intelligence. For the past few ye
ars\, LinkedIn has provided people across every industry and profession wi
th an online platform for showcasing their professional brands\, finding n
ew business\, marketing their services and gaining a competitive advantage
. And let’s face it – if you’re not on board\, then you’re missing
the boat.
\n\n
Join us for this deep dive into using LinkedIn and learn
:
\n\n
·\; \; \; \; \; \;&
nbsp\; How to use LinkedIn
for B2B marketing\, business development and business intelligence on cust
omers and competition
\n\n
<
FONT SIZE=2 FACE="Symbol">·\; \; \;&n
bsp\; \; \; \; Why
you need to build your company’s professional brand online
\n\n
·\; \; \; \; \; \; \; Ways to ensure your profile comes up in
searches when others use LinkedIn to find the experts
\n
\n
Speakers
\n\n
Torr
ey Lincoln<
/SPAN> \nDirector\, Western Region Adver
tising Sales
\n\n
A veteran of the digital world\, Torrey Lincoln
holds responsibility for all advertising sales in the western United Stat
es for LinkedIn. Lincoln leverages 12 years of digital marketing and adver
tising experience to help leading marketers connect with business professi
onals through targeted\, online advertising and engagement programs. His r
epertoire of clients includes Microsoft\, HP\, Intel\, Charles Schwab\, an
d BMW\, to name a few.
\n\n
Before joining LinkedIn\, Lincoln worked at
Yahoo! helping marketers from the finance\, technology and automotive indu
stries integrate Internet marketing strategies into their plans. From his
early days at Forbes.com\, he’s even credited for his contribution to th
eir impressive online presence.
\n\n
Wednesday\, April 14\, 2010 \n 11:30 am to 1:00 pm\, New
Member Orientation at 11 am
\n\n
Location
\n\n
Crowne Plaza Hotel\,
1450 Glenarm Place\, Denver 80202
\n\n
Schedule: \n11:00 am New &\; Prospective Member Orient
ation \n11:30 am Speed Networking \nNoon Luncheon &\; Keyno
te
\n\n
Parking: \n$5 in
hotel garage with a validated ticket \nAmple metered street parking\;
Denver Pavilions Parking Garage also suggested if hotel garage is full