Every Vote Counts – Business Marketing Association Sessions for Denver Start-up Week
The BMA Colorado has submitted two sessions for Denver Startup Week 2017, which will address key marketing issues impacting the start-up environment. Denver Startup Week, September 25-29, is the largest free startup event in the nation and session voting ends on May 28th. BMA needs your help to contribute more marketing sessions to this year’s lineup!
Both BMA sessions were selected in the initial round by DSUW committee members and the next step in the process requires a popular vote to gauge interest. BMA felt that marketing topics and knowledge was under-served in the 2016 event, and wanted to bring their expertise and knowledge forward to support this important event.
Topics submitted include:
Click on Each Following Session to VOTE NOW
According to a survey by Nielson in 2015, 59% of consumers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like. This session will feature branding professionals with start-up experience in a panel discussion to address the importance of building a brand, not just a product. Branding is critical to every company, and many entrepreneurs make the mistake of focusing strictly on their product or service and ignore the brand.
Bonnie Caver, President, Reputation Lighthouse - As an award-winning brand communicator, Caver is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute. Her company focuses on brand communications and reputation marketing. Her experience includes working with start-ups to create brands that are operational and protected, have cultures that deliver on brand promises and experiences, and own stakeholder relationships internally and externally.
Bo Bandy, Director of Strategic Marketing, GoGo Wireless - In her next life, she’ll be a Formula 1 race car driver. Until then, Bo enjoys the challenges, rewards and pace of developing strategic marketing programs and teams at B2B companies. Growing market share for GoGo Wireless is her current mission, however, as the former Director of Marketing at ReadyTalk. She was responsible for overseeing and managing the brand strategy for this former start-up which was recently purchased by PGI. This included developing brand identity, brand experience, visual branding and brand differentiation. Having worked with both B2B and B2C companies, Bo is very knowledgeable about the role that brand can play in advancing a start-up.
Tom Stein, Chief Client Officer, Stein IAS - A founding partner, Tom has been part of the leadership team that has propelled Stein IAS to global Agency of the Year designation by the Business Marketing Association for an unprecedented five times over seven years. Tom also was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in 2008, and was named to the “Who’s Who in B2B Marketing” list for 13 straight years. His work with start- ups include the launch of Cars.com and Apartments.com. They also launched Blackboard in the ed-tech space, and took it from pre-revenue through a hugely successful IPO to become the leader in online education solutions. Blackboard in fact ushered in a huge marketplace for digitally-driven ed-tech start-ups. Additional successes include building the Aruba brand in preparation for a successful IPO and ultimate multi-billion-dollar acquisition by HPE.
Cory Bowline, Director of Marketing, Red Canary *- For those who have played football, they know that this position is a grind – you’re down in the trenches, literally pushing your team forward, with a combination of exertion and technique. It’s a position that requires dependability, flexibility and teamwork. Today, Cory is in the trenches leading marketing for a Denver-based start-up Red Canary. He understands the importance of building a brand as opposed to just a solution and will share his journey with interested parties.
A panel of Denver-based agency leaders will share their experience and insight to help entrepreneurs mitigate the marketing mine field and understand how agencies work and how they can contribute to a company’s journey in world domination. They’ll also discuss the best marketing activities/branding strategies that will provide the best results for minimal investment based on your objective.
Pablo Alejo, Sr. VP Innovation, Burns Marketing - Pablo specializes in helping companies find non-traditional ways to connect to their customers through creativity rooted in technology. While his methods may seem unconventional, with multiple international awards his results have been extraordinary. He has consulted on several start-ups and taught at CU’s BDW, now IxDMA, program to young design thinkers to create and pitch their start-up ideas.
John Common, CEO, Intelligent Demand - As founder, chief strategist and CEO, John brings over 15 years of experience working at the intersection of technology, digital media, and strategy in senior executive, marketing, sales, and business development roles. His company supports companies of all sizes including start-ups such as; Acustream, Mountain News, and 303 Software
Kelly Hanratty, Executive Director, Leopard Communication - After more than 25 years as a marketer for companies of every size, including startups, Kelly has helped launch successful brands, product portfolios and marketing operations. As a niche agency, Leopard is able to offer unparalleled capabilities and scalability of a leading global network.
Kit Hughes, CEO, Look Listen - Kit is a typical technology entrepreneur having initiated several businesses that did not survive. He credits his business smarts to his studies in strategy and innovation at MIT. In his agency career, Kit has worked with a variety of B2B and B2C brands, from start-ups to enterprises, across multiple touchpoints. Look Listen was recognized as one of the fastest growing privately held companies in the US by hitting the Inc 500 in 2015 and the Inc 5000 in 2016
Kelly Snyder, Managing Director, 90 Octane - A results-driven marketer with more than 10 years of agency experience, Kelly has led marketing strategy in multiple verticals, with a specialty in complex business-to-business sales. Kelly has worked with multiple brands over the years to connect business goals through to marketing strategies that deliver results. Her passion is uncovering the unique insight that will connect a prospect to a brand and ultimately result in sales revenue.
Please VOTE for both sessions! The voting process requires a quick registration but is relatively painless. By registering, you'll be kept apprised of Denver Start-up Week events, mixers and happenings and your support will allow us to bring these top-tier marketing professionals together for Denver Startup Week. Don’t wait! Voting closes May 28th.
UPCOMING EVENTSView All
A networking opportunity for business-to-business marketing professionals to meet and get to know other BMA'ers who work (or live) near you.
Learn to understand the language and the implications of AI, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first.
Organizations in which sales and marketing are highly aligned, achieve ~32% annual revenue growth compared to a 7% deficit for the less aligned. (Aberdeen Group) But despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, 40% still have no systems in place to unify the functions (Randstad). That fact is, without aligning sales and marketing within your organization, the company will fail to provide the value your customers deserve and will ultimately die!