View All
Jan 25, 2018

Newsworthy or Not - What Today's Marketer Needs to Know about Effectively Using Public Relations

With the rise of two-way communications -- facilitated in large part by social and online media -- it is essential that the B2B marketer use every tool at her disposal to elevate brand awareness and establish product/service differentiation. To that end, it is critical that paid, earned and owned media are used strategically to disseminate information to key audiences.


Jan 31, 2018

Winning Gold: Tips for Gold Key Submissions

Back by popular demand! Join 2017 Gold Key winners and hear their take on the core elements of a winning Gold Key entry. From focus on results to highlighting unique campaign elements, past Gold Key winners will share their winning entries and tips on how to write yours for the upcoming Gold Key awards on May 4, 2018.


Feb 14, 2018

Driving Growth in 2018 and Beyond: A Conversation with Marketing Leaders

Join BMA Colorado for a lively discussion with some of Denver's most prominent marketing leaders as we learn how they are driving growth for their companies and the important trends you should be following in 2018. Panelists include: Phil Walsh, Chief Marketing Officer - Healthcare and Life Sciences, Cognizant Provider Services Missy Altergott, Vice President, Global Corporate Marketing, Century Link Jennifer Nealson, Executive Director, Global Marketing at TeleTech More to be announced soon


Mar 14, 2018

Design Calisthenics for the Marketing Genius

Aside from being a fun way to spend a couple of hours, this workshop will provide practical experience in the form of some creative calisthenics to warm up and your brain and adopt a creative mindset to be able to use these tools for better results. Neil Stevenson (Executive Portfolio Director) and Clark Scheffy (Partner, Managing Director) from IDEO, the award-winning global design consultancy, will facilitate.


Latest From The Blog

View All

Overcoming the Sales & Marketing Disconnect: A Conversation with Stacey Danheiser

Dec 6, 2017

Stacey Danheiser led strategic marketing and sales enablement at Level 3 Communications, Janus Capital Group, Nordstrom Bank and Charter Communications. After 15 years in the corporate world, she started SHAKE, a B2B marketing firm specializing in helping companies communicate their value in the telecommunications, financial services and technology industries. In preparation for the BMA Colorado December ...


Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

Nov 2, 2017

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering customer service. Jim Sterne, founding president of the Digital Analytics Association and founder of the eMetrics Summit, brings 35 years of experience in sales and marketing to our discussion about the role of ...


Are Sales People Disappearing in the Digital Age?

Oct 27, 2017

By Diana Aqra The age of unlimited information is bringing tremendous change to the work of marketers and sales professionals. Although these roles were traditionally separate and important, the speed of information in the digital age is forcing marketers and sales professionals to re-think their roles to meet and satisfy customers exactly where they are. ...


Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing

BMA We are your connection videoThe Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.