UPCOMING EVENTS

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Feb 25, 2016

Super Powers Unite: Working Across Generations to Present an Authentic Brand

This roundtable will help you consider ways in which to communicate to - and through - Boomers, Xers and Millennials.

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Mar 09, 2016

Getting to the Heart of Strategy Through Innovation

A case study in going from hypothesis to strategy to rollout of a new business model

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Mar 09, 2016

Building a Better Team - How to Assess & Improve Team Dynamics

Learn how to build a high-performing team from inside the marketing organization

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Latest From The Blog

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Named Account Marketing: A New Way to Open Sales & Close Business

Feb 12, 2016

This article was originally written by Kelly Snyder of 90octane, and BMA Colorado President-Elect. To read the full, original version, click here.   As marketers, we’re not just interested in nice stories and pretty pictures. We exist to generate revenue. We invest time, money and energy in campaign after campaign to generate leads that sales ...

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My Top Four Takeaways from Carlos Hidalgo’s New Book, “Driving Demand”

Feb 4, 2016

Demand generation has become as popular a term as “content marketing” among marketers. For those who implement it effectively, the results are transformational, but for those who don’t, the end result is frustration and continuation of the status quo. In Carlos Hidalgo’s recently published book, “Driving Demand: Transforming B2B Marketing to Meet the Needs of ...

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Be More Linked In

Feb 3, 2016

Another great member benefit… BMA’s basic tenet is outstanding education, networking and professional development. BMA Colorado has a strong LinkedIn Group…the one social network essential for business professionals. More than 40% of LinkedIn members check in at least once a day and 48% of users spend more than two hours a week on LinkedIn. Membership in the LinkedIn ...

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Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing

BMA We are your connection videoThe Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.

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