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Jan 11, 2018

Demystifying Data for Actionable Results

What good is data if it doesn’t translate into better results? Learn how to use marketing insights to add value to your customer relationships, be more responsive to business needs, and build powerful internal teams.  

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Overcoming the Sales & Marketing Disconnect: A Conversation with Stacey Danheiser

Dec 6, 2017

Stacey Danheiser led strategic marketing and sales enablement at Level 3 Communications, Janus Capital Group, Nordstrom Bank and Charter Communications. After 15 years in the corporate world, she started SHAKE, a B2B marketing firm specializing in helping companies communicate their value in the telecommunications, financial services and technology industries. In preparation for the BMA Colorado December ...

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Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

Nov 2, 2017

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering customer service. Jim Sterne, founding president of the Digital Analytics Association and founder of the eMetrics Summit, brings 35 years of experience in sales and marketing to our discussion about the role of ...

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Are Sales People Disappearing in the Digital Age?

Oct 27, 2017

By Diana Aqra The age of unlimited information is bringing tremendous change to the work of marketers and sales professionals. Although these roles were traditionally separate and important, the speed of information in the digital age is forcing marketers and sales professionals to re-think their roles to meet and satisfy customers exactly where they are. ...

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Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing

BMA We are your connection videoThe Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.

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