Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing
The Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.
THANKS TO OUR BMA COLORADO PARTNERS
UPCOMING EVENTSView All
Winning Social Media Campaign Strategies: Using Sentiment, Persona and Archetypes to Engage Your Audiences
This interactive seminar teaches you techniques that create successful social media campaigns. Learn how sentiment, persona and archetypes can be used to create content that engages audiences and improves performance on your designated Key Performance Indicators. We explore the marketing attributes of the top social channels.
Aside from being a fun way to spend a couple of hours, this workshop will provide practical experience in the form of some creative calisthenics to warm up and your brain and adopt a creative mindset to be able to use these tools for better results. Neil Stevenson (Executive Portfolio Director) and Clark Scheffy (Partner, Managing Director) from IDEO, the award-winning global design consultancy, will facilitate.