UPCOMING EVENTS

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Feb 03, 2017

BMA Colorado Regional Conference

Customerization - Customer-centricity in today’s B2B marketplace

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Feb 07, 2017

BMA Meet-Up with Lightening Talks

Join BMA members and soon-to-be-members for an engaging evening at The Palm, located in the Westin Denver Downtown Hotel at 1672 Lawrence St, Denver.

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Latest From The Blog

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6 Reasons Why “Googling Your Keywords” is a Terrible Way to Measure Your Marketing

Jan 4, 2017

Showing up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical spa” would bring up the site with the most mentions of the words “medical spa” stuffed into ...

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What Marketers Need to Know About Facebook Ad Relevance Scores

Nov 16, 2016

Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly is a ‘relevance score’ and what does it mean for advertisers who rely on Facebook advertising to reach and engage their ...

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5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)

Oct 26, 2016

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on the page and start crafting the messaging strategy. So I ...

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Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing

BMA We are your connection videoThe Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.

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