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Dec 05, 2017

BMA Colorado Meetup with a Charitable twist

A networking opportunity for business-to-business marketing professionals to meet and get to know other BMA'ers who work (or live) near you.


Dec 13, 2017

Align or Die: Getting Marketing and Sales to Deliver Value for the Customer

Organizations in which sales and marketing are highly aligned, achieve ~32% annual revenue growth compared to a 7% deficit for the less aligned. (Aberdeen Group) But despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, 40% still have no systems in place to unify the functions (Randstad). That fact is, without aligning sales and marketing within your organization, the company will fail to provide the value your customers deserve and will ultimately die!


Latest From The Blog

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Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

Nov 2, 2017

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering customer service. Jim Sterne, founding president of the Digital Analytics Association and founder of the eMetrics Summit, brings 35 years of experience in sales and marketing to our discussion about the role of ...


Are Sales People Disappearing in the Digital Age?

Oct 27, 2017

By Diana Aqra The age of unlimited information is bringing tremendous change to the work of marketers and sales professionals. Although these roles were traditionally separate and important, the speed of information in the digital age is forcing marketers and sales professionals to re-think their roles to meet and satisfy customers exactly where they are. ...


The Top 3 Things Experienced Marketers Can Do To Earn Your Spot On A New Team

Oct 20, 2017

Michelle Reeb is COO and co-founder of The Marketer Network. Michelle wrote this Professional Points of View in response to a question posed by members of BMA Colorado. The Marketer Network provides highly effective career development programs for marketing professionals, helping you achieve a career you love where you’re able to experience joy and fulfillment at ...


Colorado's Only Association Devoted Exclusively
to Excellence in B2B Marketing

BMA We are your connection videoThe Colorado chapter of the Business Marketing Association is recognized as the premier professional association for business to business (B2B) marketers and a leader in advancing B2B marketing practices. We are the largest BMA chapter in the country thanks to our 500+ members who live and work throughout Colorado. We enrich the professional lives of our members by offering unparalleled opportunities for education, networking, recognition and exclusive access to
industry resources and services.