Panel: Marketing to Marketers, Hunting the Hunters
B2B marketing can be a tricky business anyway...but what happens when your primary demographic is other marketers? These people are professionals--they know when you're selling, they're hyper-critical of cheesy or shady messaging, and they pay attention to your campaigns in a way that other professionals don't. How can you make the most of your marketing campaigns when your target audience creates campaigns for a living?
Join us for a panel on how to "hunt the hunters", giving you tips and tricks on what works best when marketing to other marketers. Whether you're in the product or service space, our panelists will share their successes and flops, as well as the things they've learned along the way to help you win marketers over.
Get your ticket for our April Evening Brew, hosted by EmergeCounsel and held at WeWork's Union Station location on April 27 at 5:30 PM! Don't forget your business cards and note-taking tools; network with other marketing professionals from 5:30 to 6, and then hear our panel share their experiences until 7 PM!
Founder - EmergeCounsel
Steven Weigler’s career gained extensive experience from his role as a senior attorney for a Fortune 50 technology company where he handled complex business negotiations and asset-protection cases. He was also the CEO, founder, and general counsel of an educational technology startup that developed predictive analytics to identify and help at-risk youth. In addition, he has served as a prosecutor in Dade County, Florida, and as a litigator in a prominent Denver law firm.
An entrepreneur himself, Steven is passionate about helping business owners achieve their goals and receive expert, empathetic legal support. Steven specializes in protecting intellectual property, general business counsel (including employment), and information technology law.
Principal - The Boot Factor
Andrea Enright runs the The Boot Factor, a virtual content marketing agency, which helps B2B clients create authentic, human, and sometimes irreverent messaging via blogs, web copy, white papers, case studies and email campaigns. It’s storytelling that actually sells. Lead generation with a creative conscience. She started post-college life in the dot-com world, then eventually did the entrepreneur thing, attracting clients like Xcel Energy, CIGNA, Dex, Qwest, Chipotle, Bloomingdales, Ping Identity, Brightpearl, Red Canary and more. She hopes her Content Commandments are one day tattooed on every marketing manager’s wrist. Andrea has rafted the Nile, hitchhiked through the Middle East, served in the Peace Corps as an adult, birthed a daughter, built a Little Free Library out of a camping oven and acted in a few very bad B-movies made for the SyFy channel. She lives in Denver.
Principal - Full Funnel Communications
Scott Stransky is a technology marketing consultant specializing in content strategy and copywriting for b2b tech companies. He accidentally stumbled into the tech industry more than 10 years ago and since then has been trusted by some of the biggest names in tech like Adobe, HubSpot, Microsoft (along with a bunch of not-so-huge names) to tell their brand stories and get a leg up on their competition. When he's not hacking away at his latest storytelling masterpiece, Scott's probably head-down studying the finer points of functional neurology because sometimes your nerd credentials need a little extra polish.