It's Not Me, It's You: Breaking Up With Your Email Subscriber List
Is it time to break up with your email subscriber list?
Regardless of what you've heard, email marketing is NOT dead...but you might be carrying around dead weight on your subscriber list. Often, marketers use the quantity of subscribers as a point of pride: look at how much we've built! But what happens if your subscribers aren't engaged? Are you losing money sending out to people who don't exist or never open your emails? Are you wasting resources on content that your audience isn't even interested in? How on earth are you supposed to make email work for you when it feels like the other person in this relationship isn't doing their part?!
Julia Peavy, email expert and Director of Partner Services at Return Path, will be giving our group a killer presentation on why email isn't dead, how it still works well, and even better: how you can start to identify dead weight on your list to save you money and boost your engagement. She'll help us build the confidence to identify subscriber red flags and how to weed out the frogs so you can spend your time kissing up to royalty.
Come network with us and get some actionable takeaways from Julia on how to start improving your email marketing metrics quickly with a new email mindset!
Email expert and Director of Partner Services at Return Path
Julia Peavy is currently the Director of Partner Services at Return Path, the leader in email deliverability. In this role, Julia is responsible for working Return Path’s largest partners to improve the client experience through consistent, quality, and scalable services. Prior to this, Julia held various consulting and management roles at Return Path and managed the flagship email newsletter and online demand generation campaigns at Sun Microsystems. When Julia's not helping clients and partners, you can find her on the slopes, looking for bargains, or watching one of her boys' many sporting events. Julia holds a M.A. from the University of Denver and currently resides in Louisville.