Evening Brew

Should Your Brand Speak Up or Shut Up

With each natural disaster, celebrity passing, national event or tragedy, or even just niche holidays, we see brands poking their noses where they potentially don't belong. In an effort to build up brand awareness and appear relevant, brands too often force a circle into a square, trying to make their brand mold into whatever event is taking place. And we all want to avoid being that brand.

But how do you know? How do you know when it's a time to speak up or a time to stay silent? And what if your brand says nothing and misses a critical brand moment...and even potentially garners criticism because of it?

Maggie Spain from The Bawmann Group, a marketing agency in Denver that also focuses on crisis communications and media relations, will be talking to our group about how to differentiate when your brand needs to speak up or "STFU". She will cover some successes, some certain failures, and some golden rules and questions to ask yourself before your brand makes a statement about an unusual event.

Join us at Image Brew! We will begin networking at 5:30 with snacks and drinks, followed by our presentation at 6:30 PM. Bring business cards and questions, as well as something to take notes with!

Speaker(s)

Maggie Spain
Vice President of the Bawmann Group

A senior member at TBG for more than 11 years, Maggie is responsible for developing comprehensive integrated marketing communication strategies for clients. She manages multiple client relationships and provide oversight of campaigns from concept through execution. Her work also includes business development strategy and outreach.

Tammy Stratton
Vice President of the Bawmann Group

Tammy joined the TBG team in 1999 because of the “No Panty Hose” policy. She is passionate about helping clients tell their stories in the most effective way possible. She is a devil about details and project management is her specialty. From initial strategy and development to planning and implementation,  she pulls the logistics together and deliver results.

Tuesday, March 28, 2017 5:30 pm to 7:30 pm

Location

Image Brew, 1100 W 38th Ave, Denver, CO 80211

Agenda

5:30 pm Networking
6:30 pm Presentation

Pricing

$6 for members
$12 for non-members

Parking: street

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