Since its inception, BMA has helped educate B2B marketing professionals. BMA Colorado is here to help guide you through your professional journey by providing the most up-to-date marketing industry information. Some industry information provided by BMA is only available for members. If you're not a member learn about this, and all of other member benefits and join today.

White Papers

BMA Colorado offers an extensive library of white papers that cover numerous business-to-business marketing topics. View our entire library of white papers here.

Interested in authoring a white paper and sharing it? We welcome your thought leadership to BMA Colorado and the B2B marketing community! Email Derrol Moorhead, derrol@bmacolorado.org, for additional detail. 

Past Presentations 

With speaker permission, we provide copies of past presentations for BMA Colorado members. We like to call it BEING THE FLY ON THE WALL. These documents are all PDFs. This is a member only resource. Not a member? Look into joining now.

Advice from the Top

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice from the Top will provide you with an abundance of information from marketing experts who will teach you:

  • Proven strategies for developing more effective marketing programs
  • Powerful ideas for creating dynamic content
  • Specific guidelines for executing marketing plans
  • Time-tested formulas for measuring success
  • And much more!

Books

Driving Demand

Driving Demand

Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away.

Experiences: The 7th Era of Marketing

Experiences:  The 7th Era of Marketing

The WHY and HOW of Content Creation, authored by BMA Colorado member Carla Johnson

Word of Mouth Marketing - How Smart Companies Get People Talking

Word of Mouth Marketing - How Smart Companies Get People Talking

Master word of mouth marketing with this fun, practical, hands-on guide. From our successful Sept 2012 Keynote.

Emotional Intelligence for Sales Sucess

Emotional Intelligence for Sales Sucess

If you've ever found yourself getting flustered with clients, caving in to a discount, jumping the gun with your presentation, or wasting time with low-level prospects, then this book is for you. Emotional Intelligence for Sales Success will give you the insights, tools, and action plan to change your behavior and gain the outcomes you desire.

Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust:  Honesty as a Competitive Advantage

Learn how to earn—and keep—the extreme trust of everyone your company interacts with.

Managing Transitions: Making the Most of Change, by W. Bridges

Managing Transitions:  Making the Most of Change, by W. Bridges

Successful organizational change only takes place when employees have a purpose, a mental picture, a plan,and a part to play in change. Directed at managers on all rungs of the proverbial corporate ladder, this thoroughly updated and expanded edition of the best selling Managing Transitions provides step-by-step strategies for reaching this goal.

Advice from the Top - The Expert Guide to B2B Marketing

Advice from the Top - The Expert's Guide to B2B Marketing

This compendium of up-to-date knowledge by 24 experts includes chapters on building strategy, developing content, implementing your plan and measuring results.

Research on Main Street

Research on Main Street....

Research on Main Street: Using the Web to Find Local Business and Market Information

How to Win at B2B Email Marketing

How to Win at B2B Email Marketing

A guide to all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis.

 

White Papers/Research

White Paper: Generating & Leveraging Thought Leadership

This white paper, produced jointly by BMA Colorado and BMA member Sandra Zoratti, VP of Marketing, Ricoh Print Production Solutions, demonstrates how market thought leadership can create a sustainable competitive advantage, establish a collaborative platform for sharing, connecting & engaging, and generate revenue.

White Paper: Data-Driven B2B Lead Generation

White Paper: Data-Driven B2B Lead Generation

The depth and breadth of information available to each of us, combined with the easy and instantaneous access to it, has created a tectonic shift in buyers who now self-educate. Today, this means that marketing’s role in lead generation – while completely altered from five years ago – is of paramount importance to successful customer acquisition. This white paper shows how to create a data-driven lead generation approach that delivers revenue.

White Paper: Tips for Building B2B Social Media Communities

This white paper was produced jointly by BMA Colorado and BMA member David Grant, VP, Industry Marketing & Solutions - Communications, Media, Entertainment, Utilities for Teradata, and is based on Teradata's key learnings from building and maintaining its social community.

White Paper: What & How of Profitable Content Marketing

Today, B2B buyers of all kinds prefer to do their own research online before communicating with potential sellers. That's why a content strategy is essential - it ensures that you make the right content available to the right buyers at the right time. This white paper was produced jointly by BMA Colorado and Cindy Humphrey, VP of Business Markets for CenturyLink (formerly Qwest).

White Paper: Leading the Way in Lead Nuturing

This white paper features digital experts from GE, IBM and Cisco with specific B2B insights, co-authored by BMA Colorado and Sam Edison, 90octane partner and BMA Colorado's 2011 Business Marketer of the Year.