Judging - 2017 Gold Key Awards

The Gold Key Committee assembles a celebrity panel of marketing professionals to judge our competition. Each represents a different side of the marketing community: agency or corporate. All bring significant B2B marketing experience to the table and none are current members of the Colorado Chapter of BMA.

Judging is a key reason why the Gold Key awards have traditionally been recognized as Colorado's most prestigious marketing and advertising awards competition dedicated solely to business-to-business marketing communications.

The selected judges dedicate their time and talents to participate in a rigorous process of judging the contest entries and selecting award recipients.

Each entry is independently reviewed by each judge and scored in four categories:

  1. Creativity
  2. Production
  3. Selling Proposition
  4. Results

Each judge can award up to 25 points in each category for a possible total of 100 points. The judging scores for each entry are averaged into a total cumulative score, which is used to determine winners of Gold Key and Silver Key awards. The judges reconvene to select Best of Show, Best Creativity, Best Production, Best Selling Proposition, and Best Results from the Gold Key winning entries.

Meet the Judges

Scott Anderson
Global Management Supervisor
New York, New York

Scott is Global Management Supervisor on the Nissan account at TBWA-NY. 

His recent work for Nissan on global brand strategy, positioning and campaign development resulted in the brand being ranked as 2016's fourth fastest growing brand in the world (22% YOY growth).

Prior to his move to Madison Avenue, Scott worked at various Denver B2B agencies and was a 12 time winner at the Colorado BMA Golden Key Awards. 

A University of Denver graduate and Colorado native, Scott enjoys backpacking and playing with his nieces on his visits back home.

Jenna Beck
Paradise Valley, Arizona

Jenna Beck is a marketing executive in the global B2B technology landscape for more than 23 years, working at companies such as SPSS Inc., and Accenture. Her career has focused on executing multi-channel marketing strategies and tactics to drive business growth. In 2014, Jenna moved to Phoenix to become Vice President of Global Marketing at AFS Technologies. Jenna is currently a marketing contractor for technology companies. 

Margaret Essary
Senior Partner
Talentfoot Executive Search
Chicago, Illinois

Margaret Essary has been a marketing consultant and executive search recruiter for nearly 20 years and is highly regarded for her expansive network and deep ties in the digital marketing and advertising communities.  Margaret is often engaged to develop strategic marketing initiatives and then build the team to execute the plan and meet deliverables.

Margaret is also a Senior Partner with Talentfoot executive search and works on retained executive search for senior level digital marketing, creative, media and sales professionals. We work nationally from our Chicago headquarters and hubs in major cities. 

Prior to joining Talentfoot, Margaret held leadership roles with two global staffing firms managing recruitment teams and providing strategic counsel for clients in high growth mode or major reorganizations.  

Margaret’s early career with Leo Burnett managing strategy and creative development for major brands assures her clients they are working with a trusted advisor who can quickly assess and provide marketing plans and talent solutions to build brands and drive sales.  

Margaret earned a Bachelor of Arts, Journalism from Northern Illinois University and a Master’s in Integrated Marketing from Roosevelt University.

For the past 15 years, she has served on the Board of the Chicago Business Marketing Association, and has held past leadership roles with the American Marketing Association and the Direct Marketing Association. Margaret is highly passionate about mentoring young professionals in her field, often designing and participating in mentoring programs to assist up-and-coming marketers. 

Jim Guttau
Senior Director, Public Relations & Communications
Four Seasons Hotel | Denver & St. Louis
Denver, Colorado

A former child of the corn, Jim Guttau moved to Denver in 2004 from Iowa. He operated his own PR firm from 2005-2012, handling media and public relations efforts for clients like Harley-Davidson and Jamba Juice. In 2012, he joined Four Seasons Hotels & Resorts as Director of PR for Four Seasons Resort Vail and currently acts as Senior Director of Public Relations & Communications for Four Seasons Hotel Denver and Four Seasons Hotel St. Louis. A tireless volunteer and community activist, Guttau is past president of Denver Art Museum's CultureHaus, past board member of American Liver Foundation and ASCENT Foundation - and has volunteered countless hours for Volunteers of America, SafeHouse, Human Rights Campaign and many more. 

Chad Hartman
Director of Marketing
Tropical Foods & Healthy Home Market
Charlotte, North Carolina

Chad Hartman is the Director of Marketing at Tropical Foods and The Healthy Home Market in Charlotte, NC with responsibilities in all marketing activities.  Chad spends most of his time focusing on product development and new product launches, digital marketing and branding.  He also plays a major role in print design, B2B product promotion.  

Chad has worked for Tropical Foods for 20 years and has been on the B2B side of packaged food for nearly 30 years.  Chad is a Past President for the BMA Carolinas Chapter and has held numerous positions on the board, including the ProAd Awards chair for the Carolinas.  He has judged B2B awards in Kansas City, Colorado, Milwaukee and BMA Nationals.  Along with his staff, he has won GOLD at the Carolinas awards multiple times. 

Chad’s hobbies include traveling with his family, playing poker, fishing and gardening.

Roxanne Kosanda
Senior Marketing Manager, Professional Membership
American Heart Assoc | American Stroke Assoc
Richardson, Texas

Roxanne has over 30 years of experience planning and implementing strategy, marketing, advertising, and customer loyalty in the worlds of retail, agency and non-profit. She is an expert at analyzing consumer purchasing behavior, evolving member engagement, and determining trends for growth and profit opportunities. She has an MBA in Finance and has used her financial background to help translate business objectives throughout teams to reach organization goals.

Elton Mayfield
Kansas City, Missouri

Elton Mayfield is a co-founder of ER Marketing, a B2B marketing agency headquartered in Kansas City that focuses on the building products, industrial and construction industry as well as channel marketing programs. 

In addition to ER Marketing, Elton currently serves as the Vice President of Chapter Development on the Board of Advisors for the Business Marketing Association. He also served 4 years as the President of the Kansas City Chapter of BMA.



Lee Meyer
Freelance Writer
Let the Light In Studio
Edgewater, Colorado

Lee Stiffler-Meyer is a freelance writer who has been published in LightStyle, Wellness Foods and Food Processing magazines. She was a contributor for the news website Examiner as well as a contributing copywriter for local public relations firms in the Denver metro area. Most recently, she co-led marketing and communications efforts for Healthbreak, Inc., a wellness management company in Golden.

Lee attended undergraduate at the University of Texas in Austin and holds a Master’s Degree from the University of Denver.

Lee pens the personal blog letthelightinstudio.com where she aims to capture the beauty of life in the every day. When not ruminating on what to write about next, she can be found drinking coffee, playing outside with her three spirited kids or shooting photographs that may never make it off of her memory card.

Heather Thill
Director, Creative Services
St Louis Park , Minnesota

Heather leads creative strategy, bringing innovative products and services to life with a distinct, insights-driven approach to design. Her design focus is anchored in customer experience, ensuring consistent migration of brand strategy across touchpoints and complex audience dynamics. With over fifteen years of experience in brand design, marketing, communications and advertising, Heather has an extensive background in B2B, consumer, healthcare, tech and place branding activation throughout the United States and United Kingdom.

Lindsay Waters
Senior Account Manager
Kansas City, Missouri

Lindsay has nine years of marketing experience. Ranging from athletics to healthcare, each industry and client is unique, which has allowed her to become well versed in strategy, branding, social media, email marketing, CRM marketing, and direct mail. 

While working at Wofford College, Lindsay helped lead the social media efforts during the 2014 NCAA Men’s Basketball Championships, which assisted in the social media presence growth of 22.8% on Facebook, 31.3% on Twitter. 

Her marketing focus continues to be towards the digital and interactive aspects of marketing, assisting one client to a 31.33% Click-To-View rate, promoting a virtual tour of their new ortho unit.

Joni Winkler
Boom Broadcast & Media Relations
Littleton, Colorado

Professionally, Joni Winkler, founding Partner of Boom Broadcast & Media Relations, has worked in marketing communications for over 25 years. The breadth of her work includes developing campaign strategy, research through execution for clients in a variety of industry including consumer, financial services, health/medical, business to business and cause-related NGOs.

A Cleveland native, but 21 year Colorado resident, Joni and husband Bryan relocated from Chicago to Denver in 1997. They have two boys, Kyle and Jack (Colorado natives!) 20 and 18 who are active athletes – one in high school, one in College. Joni, Bryan and their two dogs, Hank and Chester spend time away from work, play and volunteering watching their boys play baseball whenever possible. Joni is also a certified yoga instructor and spends time practicing and teaching yoga on a Stand Up Paddle Board during the summer months. 

Renee Yeager
Founder and CEO
Phoenix, Arizona

Renee Yeager is the Founder and CEO at Yeager, a B2B marketing agency that develops differentiating strategies, campaigns, and content for the world’s leading enterprise technology brands. A marketer for more than 25 years, Renee has led marketing teams and strategic initiatives for numerous global companies and has a track record of developing smart, effective programs that consistently exceed expectations. A recipient of numerous leadership and marketing awards, Renee was named a 2015 Executive of the Year: Marketing, Advertising and PR by the American Business Awards, as well as the 2015 Gold winner for Marketing Executive of the Year, Small Business by the Best in Biz Awards. She serves on the board of the Phoenix BMA, is an active contributor to Entrepreneur and a variety of marketing publications, and is a sought-after expert on B2B marketing.