Keynote Meeting

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Luncheon Keynote: It’s Not What You Sell, It’s What You Stand For

Note: After September 12, please contact Marilee directly (303-607-9957) to make a reservation, as online registration is closed after September 12.

Do You Market on Purpose?
In today’s world of bottom-line numbers and quarterly quotas, there’s little else that occupies our time. Or is there? Organizations around the world are beginning to understand a different motivator that now drives their success – purpose.

In his no-holds-barred Texas manner, Roy Spence will share the power of purpose and how he’s used it as a basis in differentiating his clients, including Whole Foods, BMW, Southwest Airlines, the American Red Cross, The Clinton Global Initiative and other organizations around the world. Spence has set his sights on helping people understand how purpose-based marketing makes a difference to the customers we serve, the people we employ, the communities in which we live and ultimately the lives that we live.

Spence’s message applies equally to solopreneurs to Fortune 50 executives. Because purpose is the ultimate brand message about the difference a company is trying to make in the world. And companies that operate and communicate on “purpose” have proven track records of out-performing and out-earning their competition.

Attendees will learn:

  • What purpose is and why it matters in today’s business world
  • Why you need to bring purpose to life in your organization
  • How to articulate purpose and share it with employees and customers
  • How to move from ideas about purpose into solutions with tangible results

Exhibit opportunities are available at this event. Contact Marilee for details (303-607-9957). All exhibit packages include maximum exposure to 200+ expected attendees, as well a lunch tickets (and more). Join these exhibitors who will be showcasing their companies to Denver's B2B marketing professionals :

Also, Corporate Tables are available for this event. A $650 investment gives your company:

  • VIP Table with premium placement for ten (10) guests
  • Complimentary parking for ten (10) guests
  • Complimentary copy of Roy Spence's best selling book for ten (10) guests
  • Table signage, including company logo
  • Recognition on video screen as Corporate Table Sponsor before and after keynote speaker

Contact Marilee (303-607-9957) to take advantage of this Corporate offer.


Roy Spence
Co-founder and CEO of The Purpose Institute As Co-Founder and CEO of The Purpose Institute, Roy Spence consults with people and organizations on how to discover and live their purpose. Under Spence’ leadership, his GSD&M Idea City agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas,” Southwest Airlines, Walmart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, LLBean and the Clinton Global Initiative.

He has served a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. Spence’s council has been sought by U.S. Presidents Clinton and George W. Bush and leaders in the State Department and Department of Defense. Along with Haley Rushing, Spence co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. He has also been named Ad Man of the Year and Idea Man of the Century.

What Audiences Say

“I had the opportunity to hear Roy Spence speak at the BMA national Conference this year in Chicago and he was great! Roy is a wonderful showman and story teller and he delighted the audience with ‘off the cuff’ advertising and marketing insights, political rants (which I loved) and advice to always put your customers’ needs first.

What a coup that we will have the legendary Roy Spence here in Colorado this September. He’ll leave you motivated and inspired - don’t miss it!”

Rich Carvill
President, TrueVine Marketing Communications

Wednesday, September 14, 2011 11:30am-1:30pm


Embassy Suites, 1420 Stout St, Denver 80202

Valet parking is $8 per car with various surface lots available within walking distance of hotel

New Member/Prospective Member Orientation:  10:30 am

Networking & Exhibits  11:00 am to Noon

Lunch and Keynote: Noon to 1:30pm

**Education Grant for BMA members in good standing: The first ten BMA Colorado members between employment opportunities qualify for a special rate of $25 for the luncheon keynote.  To take advantage, you must register through Marilee Yorchak, 303-607-9957.

Special Meal Requests:
Must be made 48 hours in advance

Morning Workshop
Click here to attend the morning workshop

Sponsors and Exhibitors

Roy Spence Sponsorship and Exhibitor Package

Corporate Table Option:

Contact Marilee Yorchak, 303-607-9957

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  • Members - Luncheon: $35
  • Not-yet Members - Luncheon: $50
  • Fulltime Student - Luncheon: $25


Deadline: 9/12/2011
Maximum Attendees: 250

Event Sponsors

 Burns Marketing